SINGAPORE - Media
OutReach - 18 October 2019 - Yankee
Candle®, America's best-loved candle, celebrates its 50th
anniversary and ten years in Singapore this year. Founded by Mike Kittredge in
1969, Yankee Candle® started from humble beginnings as a small
retail shop in South Hadley, Massachusetts, after he successfully created a
scented candle out of melted crayons for his mother's Christmas gift. Yankee
Candle® has since become the world's most renowned brand of premium
scented candles, sharing its passion for fragrance® by capturing the
spirit of each season with its true-to-life scents.
Since Yankee Candle®
opened its first store in Singapore in 2009, the brand has warmed the hearts
and homes of many Singaporeans with fragrances from different decades. Local
favourites such as MidSummer's Night®, which has an intense cologne
blend, debuted in the 1990s, while sweet vacation scents such as Pink SandsTM
and Bahama Breeze were introduced in 2011. Island Spa is also one of
Singapore's top ten best-selling fragrance, and it is exclusively available in
Singapore, Malaysia and Hong Kong.
These all-time favourites
from various decades are symbolic of how Yankee Candle® continuously
pushes the boundaries of innovation and excellence by developing new products
and exploring new fragrances, to help consumers create a cosy home as they
savour special moments.
In celebration of Yankee
Candle®'s 50th anniversary, the
brand will be re-launching a selection of their most popular scents and
returning classics from the last 50 years. Crafted with fresh, uplifting,
floral and fruity fragrance notes, the collection consists of 25 different
large jar candles from the Spring, Summer, Fall, Holiday seasons. Yankee Candle®'s
Fall series is now available in stores, while the Holiday series will only be
available from December 2019 onwards.
anniversary Large Jar Candle is $39. The candles can be purchased in a bundle
of 3 for $84 or a bundle of 6 for $150.
Customers can look forward to
receiving a complimentary Yankee Candle® 50th anniversary
tote bag when they purchase any 50th anniversary Large Jar Candle in
a bundle of 3 or 6. The limited-edition tote bag is also available for purchase
at $5. Terms and Conditions apply.
For more information, please
refer to this link: