What is your take on Viet Nam's beer consumption?

Update: April, 18/2014 - 09:37

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A recent report by the Viet Nam Beer, Alcohol and Beverage Association said the country consumed more than 3 billion litres of beer last year.

The market survey company Eurowatch reported that each Vietnamese adult consumed an average of 32 litres, making Viet Nam the third-largest per capita consumer in Asia, just behind China and Japan, and Southeast Asia's biggest beer drinking country.

The country was also among the world's top 25 beer-consuming nations in 2012, according to Kirin Holdings Co., a major Japanese brewer.

Viet Nam, however, was among the lowest per-capita-income countries in the region at around US$1,500, reported Eurowatch.

What is your take on Viet Nam's beer consumption? How does it compare to your country?

Have you ever been to a bia hoi (fresh beer) in Ha Noi? If yes, what was your impression about Vietnamese drinking habits?

Do you view this trend as an opportunity for the country to develop the beverage industry? Are there also potential downsides from this volume of consumption? If yes, what should be done to avoid or deal with them?

Share with us your take by replying to, or by fax to (84-4) 3 933 2311. Letters can be sent to The Editor, Viet Nam News, 79 Ly Thuong Kiet Street, Ha Noi. Replies to next week's questions must be received by Thursday morning, April 24, 2014. — VNS