- Investment round led by
SeedPlus to link the employee experience with performance and productivity
makes EngageRocket the first such venture-funded startup in Southeast Asia.
- 27,000+ users across 13
countries in Asia Pacific, and more than half a million responses analysed in 8
Asian languages since launch less than 2 years ago.
- Secured major partnerships
with SP Group, Bank Danamon, Mediacorp, Tokopedia, Shopback, and more.
SINGAPORE - Media OutReach - 12 September 2018 - EngageRocket, a
Singapore-based startup launched in 2016 that helps companies build better
workplaces using people analytics, has raised an additional US$640,000 in a
seed round as Asian companies turn to real-time data to improve their employee
engagement and performance.
This takes the total amount of funds raised by
the company to US$1 million. The round was led by SeedPlus,
with Found. Ventures also participating.
Other investors from the previous round include former JobsCentral co-founder
People analytics is the science of using
quantitative and qualitative data from employees to improve business
performance, an area familiar to co-founders Dorothy Yiu and Leong CheeTung as
former regional heads at American research and consulting company Gallup.
In the last 12 months, the company has
expanded to analysing data from 13 countries in Asia Pacific. This region is
seeing the fastest growth in the people analytics market at almost 20% annually,
driving a market that is tipped to reach US$1.87 billion by 2025
which was almost non-existent just 10 years ago.
EngageRocket aims to help every leader use
data to make better people decisions. Improving trust in their team, for
example, or enhancing skills in innovation.
With an 'Employee Engagement Pulse' module,
users can now monitor the employee experience in real-time, analysing trends
and response to policy and management changes.
Also, with a '360 Performance Feedback module' users can analyse
performance across important leadership skills, and correlate them with
employee loyalty and engagement.
This allows users to build a live business
case for keeping workers happy while developing their skills. EngageRocket
plans to deepen its data intelligence capabilities, and also provide a platform
for continuous performance management to anchor its analytics in performance
A recent study showed that for every $1 spent
on such analytics, companies received a return of $13.01. Little
wonder that 69% of large companies now report having people analytics
functions, up from 10-15% just a few years ago.
"We spend more than half our waking lives at
work," Leong, Co-founder and CEO, said. "Asian companies employ 60% of the global labour force today,
and will contribute 40% of global GDP by 2030.
We're very excited by our mission to use analytics to improve the lives of so
many, and create real economic value."
The 600M "millennial" workers in Asia Pacific
today, all below 35 years old, demand a very different way of working. Google
Trends shows a 573% increase in worldwide searches for the term "employee
experience" in the past 5 years. Of the top 11 regions driving this trend, 3
are from Asia Pacific.
"I'm most excited about the application of
data and technology to solve problems at scale. In Asia, there exist huge gaps
in understanding human capital and relevant data to enable people managers and
leaders to build better companies," said Tiang Lim Foo, Operating Partner at
SeedPlus. "As workplace productivity technology shifts from 'systems of record' to 'systems of engagement',
we're excited to partner with CheeTung
and Dorothy at EngageRocket' to define the future of work in Asia."
"EngageRocket's vision regarding the use of
people analytics to make organisational decisions is an important one,"
commented Grace Sai, Managing Partner at Found. Ventures. "We are happy to be
supporting them to bring back people to the core of any company."
EngageRocket is a cloud-based software that
helps leaders and organisations make better people decisions using real-time
data. We automate employee feedback and analytics to deliver management insight
that improves employee experience and performance.
EngageRocket has been named one of 20 Hottest Startups in 2018 by the Singapore Business Review, and has been
featured in multiple outlets like Forbes,
Bloomberg, Channel Newsasia, Tech In Asia, The Straits Times, The Business
Times, NewsRadio 93.8, Money FM, Berita Harian, e27, DealStreet Asia, and
CheeTung is committed to bring the same level
of analytics, sophistication, and scientific rigour to managing people as is
currently applied to managing finance and customers. He is the CEO of
Before becoming an entrepreneur, he was
Regional Director of Gallup in Southeast Asia. He read Economics at the
University of Cambridge, and has an MA in Political Science from Columbia
University under the Singapore Armed Forces Overseas Scholarship (SAFOS).
Dorothy co-founded EngageRocket with the aim
to use 'human analytics' to create better workplaces and happier employees, and
is passionate about translating clients' needs into applicable software
solutions that create meaningful impact for users. At EngageRocket, she is the
Chief Operating Officer leading product development, technology, customer
success, and design.
Previously, she served as Head of Operations
for Gallup (South East Asia) overseeing the execution of large-scale consulting
projects for clients in Singapore, Malaysia, Indonesia, Philippines, Vietnam, Hong
Kong, Australia and Dubai. Dorothy obtained double degrees BBM & BAcc from
the Singapore Management University under the Lee Kong Chian Scholarship.
SeedPlus (www.seedplus.com) is a Singapore
based venture capital firm, looking to invest in and partner with founders
building globally disruptive start-ups across Asia, by leading pre-series A
rounds. The investment philosophy is focused on operational involvement through
a team of seasoned executives from fast-growing tech companies the likes of
Google, Yahoo!, Spotify and Evernote. We are supported by Jungle Ventures, and
count Cisco, IFC, SGInnovate, Accel Partners, RNT Associates and Eight Roads as
investors. Our broad-scoped investment interests include machine learning,
SaaS, IOT & connected devices, fintech and marketplaces. Some of our
investments include Moglix, Homage, CardUp, Evie.ai and CoveIOT.
Found. (www.found.us) is an innovation-only
community that has spent the past 6 years connecting businesses to the right
mentorship, funding and access to corporates. With a live community that is
2,500-strong, Found. has even supported over 75 corporates in developing their
Found. enables its members to grow their
businesses and also give back to the community - this is possible due to a
trusted ecosystem that they have built by providing access to resources, market
visibility and facilitating strategic partnerships for all stakeholders. They
are also Google for Entrepreneurs' first Southeast Asian partner.