Aruba welcomes more than 1,500 industry partners, experts and customers at Atmosphere 2019 APAC Conference
CHINA - Media OutReach - 24
September 2019 - Today, Aruba, a Hewlett Packard Enterprise company, brought the Asia
Pacific (APAC) leg of its signature event--Atmosphere 2019--to Sydney, Australia, for the first time. The event showcases Aruba's
newest series of networking solutions as well as partnerships designed for
businesses to proactively optimize network management. A major theme will be
the importance of analytics enhanced by artificial intelligence (AI).
"With every year that passes, it is apparent
that cloud-based solutions are becoming increasingly popular. Companies see that it is essential to
optimize their networks with the latest technology to truly compete and remain
relevant in the long-term," says Kenneth Ma, director and general manager of
Hong Kong and Macau at Aruba, a Hewlett-Packard Enterprise Company.
"Aruba's flexibility, scalability and rapid deployment is an attractive and
reliable option. Hailed for our top-quality cloud networking capabilities, we
have a formidable presence in the market by helping businesses accelerate their
networking operations and gain a competitive edge."
"Aruba's aim is to help our customers
capitalize on user experiences that are dynamic and personalized," said Steve
Wood, vice president of Asia Pacific & Japan at Aruba, a Hewlett Packard
Enterprise Company. "With Aruba Central, which was designed from the ground
up to deliver secure connectivity and reliability, we have integrated AI-based insights
and assurance to help customers simplify, secure, and accelerate their
networking operations to gain the competitive edge for increasingly
sophisticated cloud workloads."
An optimized cloud-based
platform to simplify hybrid-cloud and branch management
Siloed network management solutions are
creating complexity and increasing time to remediation. Aruba made significant
enhancements to Aruba Central to accelerate IT operations and allow IT
professionals time to focus on innovation. The software-defined branch
(SD-Branch) and SD-WAN, optimized with AI-based insights and assurance, have
resulted in the following benefits:
Time-savings in resolving
infrastructure problems before they impact the organization. With the integration of Aruba's Analytics and Assurance capabilities
into the Aruba Central unified cloud-based platform, IT professionals can
quickly remediate intermittent network issues while also proactively
identifying how to optimize customers' infrastructures to ensure world-class
Reduce operational cost
and address hybrid cloud connectivity for distributed enterprises. Enhanced with improved branch management and orchestration
capabilities, and managed via Aruba Central, SD-Branch and SD-WAN can now
centrally monitor and control business-intent policies to reduce the need for
skilled support and maintenance professionals on site, which improves
and secure overlay topologies in a large-scale edge infrastructure.
SD-WAN Orchestrator Now available in Aruba Central to enable troublefree gateway
provisioning at scale, this cloud-native, multi-tenant control plane aids in
administrative cost savings and simplifies management of wide area networks.
Software as a service
(SaaS) Express prioritization feature not only enhances
the performance of SaaS applications but also provides visibility about the
end-user experience for business-critical applications, such as Microsoft
Office 365, Skype, Salesforce and many more.
Aruba Virtual Gateways, now available for both Microsoft Azure and Amazon Web Services
(AWS), cost-effectively extends network and security policies to workloads
running in the cloud.
Automate unique policy
enforcement. Aruba ClearPass Device
Insight provides Internet of Things (IoT) visibility and security by
employing automated device discovery and machine learning-based fingerprinting
and identification. When used in conjunction with Aruba ClearPass Policy
Manager and Aruba's dynamic
segmentation security capabilities, networking and security
teams reduce risk by eliminating device blind spots on the network.
Leveraging Aruba's cloud-based
solutions, leading aged care provider Catholic Healthcare recently rolled out
Aruba Central, hosted on AWS, across its 46 locations in Australia.
"We reached a
point where we didn't have the manpower within our IT team to sustain our
previous network management platform, which had become increasingly time
consuming," said Moet Sela, Infrastructure Manager, Catholic Healthcare.
"Moving to Aruba Central has provided us with a centralized network location
where we can monitor, update and enhance the network, all from a single pane of
of Aruba Central significantly improved efficiencies for the IT team at
Catholic Healthcare, allowing them to get back to their core mission of
providing high quality service to residents. As well as simplifying traditional
management tasks for IT teams, Aruba Central provides proactive monitoring and
analytics in all phases of the connection process. This connectivity health
feature collects and measures key performance indicators to isolate the root
cause and impact of connection failures.
wireless network and cloud management solution can dramatically improve our
residents' quality of life and care. Aruba Central's robust management solution
future proofs our wireless network, supporting the continued growth of the
digital care industry, which will require secure and reliable connectivity,"
Sela added. "Our end game is to make sure our resident's lead a happy and
healthy retirement; Aruba Central helps to place us above our competitors and
ultimately enables us to be a better facility for our residents."
BridgeClimb, the #1 experience in
Australia equipping international and local visitors alike with the ability to
scale the summit of the iconic Sydney Harbour Bridge, is set to experience the
benefits of Aruba Central, hosted on AWS, as part of its digital transformation
"We needed a robust yet secure network
that could provide our IT team with better visibility of our network to deliver
our guests with an even more memorable experience," said Parth Gandhi Head of
"Aruba Central appealed to us as it
provided a single pane of glass for us to manage, monitor and troubleshoot our
network infrastructure. The centralised monitoring as well as the advanced
analytics and assurance gives us confidence that our network will support our
business now and well into the future."
Aruba deepens strategic relationship with AWS
As workloads become more complex and the
workforce gets more de-centralized, businesses must adopt a modern and
sophisticated cloud strategy that drives innovative business solutions and
competitive differentiation. Aruba's partnerships are driven by the goal of
empowering its customers and partners to adapt, evolve, and navigate today's
dynamic economic environment as they digitally transform their businesses.
Through Aruba Central, a single pane of glass interface lessen siloed network
operations by presenting all device information, AI-based insights, user-centric
statistics, and IoT device profiles in one place, allowing organizations to
quickly obtain the information needed on-demand, making the truly connected
branch office a reality for enterprises.
Aruba and AWS have deepened their strategic relationship
to provide customers with a more cloud-based SD-branch service. From providing
a virtual gateway for SD-Branch customers that allows their branch users to more
securely and efficiently access corporate services hosted in their Amazon
Virtual Private Cloud (Amazon VPC) and now extending that support to AWS
Transit Gateway. This collaboration aims at simplifying connectivity for
SD-Branch users who have services running across multiple Amazon VPCs. By
leveraging AWS Transit Gateway, Aruba SD-Branch users need only create one
virtual gateway connection, and from there, through connectivity to their AWS
Transit Gateway, they can connect to up to 5000 of their Amazon VPCs in that
"As enterprises accelerate their cloud
adoption, they continue to look for simplified branch networking services and
orchestration," said Joshua Hofmann, Director, Partner Ecosystem, Amazon Web
Services, Inc. "Our collaboration with Aruba will allow organizations to
increase efficiency, speed, and strengthen security while devoting more of
their resources to delivering value to their end-customers."
The annual event brings together networking
professionals and mobility experts to experience Aruba's latest products and
solutions, and features insightful keynote sessions from major industry experts
who are driving the next wave of networking innovation.
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company,
is a leading provider of secure, intelligent networks that enable customers to
thrive and deliver amazing digital experiences in the mobile, IoT and cloud
era. We are changing the rules of networking to make it simple for IT and
organizations to bridge the physical and digital worlds at the Edge.
To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates, follow Aruba on Twitter and Facebook, and for the
latest technical discussions on mobility and Aruba products, visit the Airheads
Community at http://community.arubanetworks.com.