30-day programme to promote consumption in Hà Nội

Update: July, 27/2016 - 16:20
Customers bring home the product they bought in the "Golden Day" sale promotion held as a part of the Promotion Month last year. - VNA/VNS Photo Trần Việt
Viet Nam News

HÀ NỘI – Several activities will be held in a month-long sales promotion from October to November this year in Hà Nội to encourage public consumption in the last few months of 2016.

The promotion will also be in response to the “Vietnamese people use Vietnamese goods” campaign.

This information was released at the conference held by the city’s Department of Industry and Trade yesterday, to announce the “Hà Nội 2016 Promotion Month” programme.

Deputy director of the department Trần Thị Phương Lan said this was an opportunity for all enterprises to boost production, enhance competitiveness and advertise their products and brands among local consumers as well as domestic and foreign tourists.

Lan said the programme had drawn the attention of many consumers since it was first organised seven years ago, but this year, the organisers wanted to consolidate the trust of consumers and affirm the prestige of participating enterprises by providing practical benefits to customers.

Various good quality products of certified origins, ranging from electronics, home appliances to clothes, would be sold at reasonable prices, she said.

During the programme, about 100 booths displaying products of Vietnamese enterprises and 50 stalls of universities showcasing creative products made by students will be the highlight of an event entitled “Vietnamese youth accompanying Vietnamese goods,” to be held from October 7 to 9.

As part of the programmes, two conferences entitled “Vietnamese goods – From awareness to consumption” and “Start-up with Vietnamese goods” will be organised to help enterprises and consumers discuss issues related to products made in Việt Nam.

A “Credit Festival Day” to be held from October 18 to 20 will provide an opportunity to commercial banks to join hands with supermarkets, trade centres, convenience stores and transport companies to boost consumption with card payments.

In order to promote tourism and the city’s image, a three-day “Tourism Sale Festival” will be held at Lý Thái Tổ Flower Garden, with 50 booths being set up by well-known tourist agencies.

As in previous years, a “Golden Day” sales promotion will also be launched, with enterprises offering discounts of up to 50 per cent and “one-price” zones.

A “Golden Promotion Festival” with 200 booths, some of which will feature regional specialities and organic and safe food, will mark the end of the programme. – VNS