“In Style • Hong Kong”, a mega promotion organized by the Hong Kong Trade Development Council (HKTDC) , will debut in HCMC this month.
Following its successful runs in Jakarta, Bangkok and Kuala Lumpur, this year’s campaign aims to showcase the city’s branded, design-led products and world-class professional services, and how Vietnamese companies could leverage Hong Kong’s advantages to expand globally.
“In Style • Hong Kong” in Ho Chi Minh City will include a full-day conference on business services, a two-day trade expo and a high-level gala dinner besides a wide array of shopping and dining promotions in the city.
The main conference, to be held on September 20 at the GEM Gem Center, will highlight Hong Kong’s advantages in various services sectors, particularly cross-border logistics and creative branding and design.
Vincent HS Lo, chairman of HKTDC; Paul Chan, financial secretary in the government of the Hong Kong Special Administrative Region (HKSAR), and a high-level local official will take part in the opening ceremony.
The conference, titled “Hong Kong- Vietnam: Partnering for Prosperity”, will be moderated by HKTDC’s director of research, Nicholas Kwan, who will be joined by other business leaders from Hong Kong, including Jonathan Choi, chairman of Sunwah Group; John Cheh, vice chairman and CEO of Esquel Group, and Wallace Lam, managing director and co-head of Global Banking, Hong Kong, HSBC.
The speakers will offer practical insights into the opportunities brought by the Hong Kong-ASEAN Free Trade Agreement and discuss how both countries could collaborate to stay competitive and expand their global businesses together.
Navigating the future of retail
As e-commerce in Asia has seen explosive growth over the years, the retail industry has vast opportunities but also challenges, notably in delivery channels and cashless trading.
A thematic session on “Navigating the Future of Retail” will highlight the growing trend of e-tailing, cross-border transactions, online payments, and their impacts on supply-chain management and logistics.
Anthony Lau, chairman of Pacific Air (Hong Kong) Limited; Craig Price, senior vice president of international projects – HKT Global Development Services, PCCW Global Limited, and Gary Chan, executive director and COO of Giordano International Limited, will talk about how Vietnamese e-tailers can leverage Hong Kong’s edge in logistics services to expand their online businesses in other markets.
From ideas to business
The steady growth of Asian economies offers Vietnamese companies new business opportunities. A session titled “From Ideas to Business” will explore the latest trends in creative and innovative branding, interior design and licensing solutions.
Distinguished speakers will share their experience on how various solutions helped upgrade their businesses in Asia. They include March Richardson, group director of Sedgwick Richardson (Hong Kong) Limited; David Lo, creative director of LOMATTERS Creative Studio; Steve Leung, founder of Steve Leung Design Group Limited; and Eddie Hui, managing director and CEO of Semk Products Limited, will share their insights into branding and design, product packaging, interior design and licensing.
The conference will feature a Business Support Zone with 11 Hong Kong service providers from various fields like design and branding, accounting, logistics, information technology, architecture and management consultancy. These service providers will offer free on-site business consultancy to participants from Vietnam and other ASEAN member countries.