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VietNamNews

Ad firms confront challenges

Update: November, 12/2013 - 09:13
President Truong Tan Sang receives representatives from the Asian Federation of Advertising Association (AFAA) in Viet Nam for the event.—VNA/VNS Photo Nguyen Khang

HA NOI (VNS)— More than 400 Vietnamese and international advertising people attended the 28th Asian Advertising Congress (AdAsia) in Ha Noi yesterday.

Addressing the opening ceremony, Deputy Prime Minister Nguyen Thien Nhan said that this year's theme Re-engineer Advertising was not only the requirement of the communications and advertising sector but also the common requirement of the current world economy.

"Due to the global economic recession in recent years, Asia and the world are facing challenges," Nhan said.

"However, this is also a big opportunity to activate creativity to contribute to the building of a prosperous Asia," he added.

The Deputy PM said the communications and advertising sector in Viet Nam was still young, but hundreds of media agencies and thousands of advertising enterprises were playing a big role in boosting international integration.

"Specifically, the National Assembly of Viet Nam has approved a Law on Advertisements, which has opened doors for investors joining the country's advertising market," Nhan said.

"As a result, this AdAsia is a golden opportunity for Vietnamese agencies and enterprises to access, link and catch up with the modern advertising industry of Asia and the world," he said.

Nhan believed that the congress would help change society's awareness on the power of communications and advertising in popularising knowledge and images of countries.

During the four-day congress, there will be a series of international forums discussing global economic news, communications and trends of advertising.

Yesterday President Truong Tan Sang received representatives from the Asian Federation of Advertising Association (AFAA) in Viet Nam for the event.

Sang said he believed the participants would play an important role in promoting economic connectivity between nations and help the region spur its economic growth.

The Vietnamese leader noted that despite global economic difficulties, there were spotlights on industry, trade and investment in the region. — VNS

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