to a new generation of savvy travellers, CUBE Boutique Capsule Hotel at Kampong
Glam captures a slice of the rich heritage of Singapore in a handsomely
SINGAPORE - Media OutReach - 13 July 2018 - Under its signature CUBE brand, CUBE
Boutique Capsule Hotel at Kampong Glam, is part of the expanding portfolio of
hospitality real estate in Asia helmed by RB Hospitality. Its location in the
Kampong Glam Heritage Trail underscores the group's
premise for affordable, restored heritage accommodation located in popular
conservation and cultural enclaves targeted at a new group of digitally-inclined, discerning travellers.
Following the successful
launch of its first capsule hotel in Chinatown in 2016, CUBE Boutique Capsule
Hotel at Kampong Glam offers another 56 beds - a mix of singles and queens-
each in its own cozy capsule. Measuring
6 ft x 3 ft x 4ft for a single and 6 ft x 5 ft x 4 ft for a queen with plush
mattresses and linen, each capsule is well designed to moderate its own
temperature and air-flow; and solidly insulated to reduce ambient noise for a
comfortable rest. Each unit is equipped with a universal electrical outlet, safe,
mirror/vanity area, bedside light, a small space for hanging garments and a
locker drawer with digital security for personal storage. Named after the
neighbouring streets, room configurations vary between two and 18 capsules. For
an extra level of security and privacy, female travellers can choose to stay in
the women-only rooms. The rooms are pleasantly shaded in soothing pine tones
and sturdily sound proofed against the lively sounds of the vicinity. The
bathrooms are spacious with standing showers, hairdryer and bath toiletries.
Guests are provided with a dental kit, slippers and one towel, upon check-in
and this is exchangeable daily. A washing machine with complimentary detergent
is also available for guests while work desks are also provided for guests'
Besides complimentary Wi-Fi, guests can also
enjoy a daily breakfast showcasing local flavours in a relaxed communal dining
area. Flanked by Yasu Japanese Grill and a host of food & beverage outlets
including halal options, guests are spoilt for choice. Guests can also log onto
the Dining Butler, a smartphone tech solution for food orders and delivery.
Alfresco seats in the front provide a view of the colourful surrounds of
Kampong Glam. Also located in the same lobby is the Singapore Visitor Centre
offering tours to popular Singapore locations. Friendly and knowledgeable
reception staff in smart uniforms are on hard to offer 24/7 service including
insider tips on authentic local experiences.
"Kampong Glam is chosen for its vibrancy,
charm and rich heritage culture. In addition to the Sultan Mosque and the Malay
Heritage Centre, there are a number of shops, cafes, restaurants and other
bustling sites such as the hip Haji Lane. The Bugis MRT Station is only a 5-minute walk away." explained Sonia Anya
Tay, Chief Operating Officer and Co-Founder.
CUBE Boutique Capsule Hotels are aimed
squarely at savvy, sociable travellers, yearning for out of the ordinary
accommodation in distinctive locales with immersive cultural experiences.
CUBE has also attracted business travelers who appreciate the
conveniences of capsule accommodation without burning a hole in their
pockets. By keeping the most essential
hotel features such as daily housekeeping, 24-hour concierge, airport pickups,
free Wi-Fi and breakfast, along with tech touches, the CUBE Hotel experience
has endeared itself to such visitors without compromising on comfort. Guests
can still indulge in a hotel stay, while relishing the cost savings that come
with a capsule experience. Each capsule stay can range between S$50 and S$120
"Our guests are typically 18-35 years old
global explorers including founders of new generation businesses and special
interest groups. The positive interest shown in our properties has inspired us
to create a new CUBE Capsule concept which we aim to open before the end of
this year. This is very much in line with our vision to grow the number of CUBE
Boutique Capsule Hotels to eight in Singapore in the next few years" added Ms.
Since the launch of the CUBE brand, the group
was awarded the TripAdvisor Certificate of Excellence for the Chinatown
property as well as the ISO 9001:2015 certification in Project Management of
Hotel Construction & Renovation and Provision of Hospitality Services.
ABOUT THE CO-FOUNDERS
SONIA ANYA TAY
Chief Executive Officer, 43
Chief Operating Officer, 32
Benedict Choa and Sonia Anya Tay,
husband-and-wife team, established RB Hospitality Pte Ltd in December 2015, as
Chief Executive Officer and Chief Operating Officer respectively.
A graduate with a Bachelor in Business
Management and Golden Key* recipient from Monash University in Australia in
1998, Benedict Choa also acquired a keen interest in Civil Engineering during
his studies. To a large extent, this interest played a part in laying the foundations
for the real estate and hospitality industry. At the age of 20, he established
his own company, King Hall Builders, specializing in design, building
construction and renovations and this was then subsequently sold when it
reached its prime.
At the age of 14, Sonia started working in a
beauty products business for 10 years to help support her family and fund her
own education. She then joined Dairy Farm in 2011 at the age of 25 as Product
Manager prior to being head hunted to
join Unilever in Sales in 2013. After a few months, she left to work with
Benedict Choa at MB Capital Pte Ltd before launching RB Hospitality. Her
business development and procurement skills acquired from her corporate stints
have facilitated her foray into hospitality.
Noticing a dearth of accommodation to cater to savvy, young travel explorers and
following a consultation with the Singapore Tourism Board, both Benedict and Sonia felt the time was ripe
to invest in this niche. CUBE Boutique Capsule Hotels was founded to provide
stylish, affordable capsule style accommodation to such travellers. It comes
under the Singapore-based RB Hospitality Pte Ltd, a real estate company
operating three hotels and a serviced apartment. RB Hospitality is a
rapidly-growing and nimble investment firm, with capabilities in capital
raising, deployment and asset management. In addition to benefiting from the
assets' capital values, the firm's performance is bolstered by steady operating
income from its properties.
The co-founders' bold vision is to develop CUBE into a prominent Singapore
brand with a strong capacity for expansion, particularly within key global cities identified for high
performing potential after 2020. The target is to reach up to eight properties
in prime locations in Singapore close to transportation nodes.
As CEO, Benedict is instrumental in the
development, acquisition and technical aspects of their properties while COO
Sonia is involved in the daily administration and operation of the hotels which
command a total staff strength of 25 currently.
"Our goal is to re-invent the concept of
hospitality/accommodation service providers and incorporate efficient digitalization capabilities for
today's travelers. We need to think outside the box to stay competitive,
innovative and compelling even if it means disrupting the typical hospitality
business model in the process," according to CEO Benedict Choa.
With three young children, the young couple is
devoted to the causes of children and the elderly; and amidst their hotel
expansion ambitions, they plan to establish a charity foundation. An initiative
of Sonia Anya Tay, the charity foundation aims to raise and distribute funds widely, proportionately and
regularly throughout the year instead of just festive holidays and fundraising
*Golden Key is the world's largest collegiate
ABOUT RB HOSPITALITY PTE LTD
Hospitality is a Singapore-based real estate firm, led by co-founders Benedict
Choa and Sonia Anya Tay, that operates three hotels and a serviced apartment
property in the city-state.
RB Hospitality is also a rapidly-growing and nimble
investment firm, with capabilities in capital raising, deployment and asset
management. In addition to benefiting from the assets' capital values, the
firm's performance is underpinned by steady operating income from its
ABOUT CUBE BOUTIQUE CAPSULE HOTELS
Boutique Capsule Hotels is a growing brand of affordably priced hotels with stylish, hipster accommodation
for the savvy traveller. It is on track
to reach its target of eight properties in the region and is selective with its
acquisitions, picking only properties in prime locations that are close to