|The 2.54-minute bulletin wraps up with domestic and international sports news.— File Photo
HA NOI (Biz Hub)— One week since it was officially uploaded on YouTube, a news bulletin featuring a rap music style continues to attract high numbers of viewers.
For the first time,VietnamPlus has brought relaxing music to the news, with current events being presented by professional rappers backed by rap music.
The bulletin starts with local news, focusing on current issues in the healthcare and traffic sectors, before moving on to world news. The 2.54-minute bulletin wraps up with domestic and international sports news.
"We recorded one million views during the first two days of the broadcast," VietnamPlus editor-in-chief Le Quoc Minh said.
Minh initiated the delivery of 'rap news' after viewing a similar but significantly longer type of broadcast by a Senegal activist speaking at a conference in France recently. Upon approving the concept, Minh made the move to customise the genre.
"We are working with a local rap band, Da Lab, to produce it," Minh stated. "It's like a rap song, so it shouldn't be longer than four minutes. If it's too long, viewers will soon get fed up with it."
Minh noted that a representative from YouTube Vietnam had contacted him to create a special channel broadcasting rap news bulletins.
The first bulletin was launched on the occasion of the 5th anniversary of VietnamPlus, an online news services supplier for Vietnam News Agency.
According to Minh, a new bulletin will be released every two weeks. The first edition of this rap news bulletin can be viewed at http://youtu.be/yRnH8hg63Ck. – VNS