TAIWAN - MediaOutReach - 19 July 2019 - The East Rift Valley National Scenic Area Administration(ERV Administration for short) will lead operators to attend the 2019International Tourism Fair (MITM Travel Fair 2019) in Johor, Malaysia, fromJuly 19 to 21 to promote Huatung tourism.

Johor Bahru Sutera Mall MITM Travel Fair 2019

Kuo Chenling, director of ERV Administration, said thataccording to the Tourism Bureau, the number of New South's inbound visitors in2018 reached 2.28 million, accounting for about 23% of the overall market. Interms of consumption, New South's total consumption in the first nine months oflast year reached US$ 2.78 billion (equivalent to NT$ 85.8 billion).

In line with the government's New Southpolicy, it has once again led the industry including the Accociation of TourGuide and Tour Manager,Hualien, Flowersay Homestay, Lishiuan internationalHotel, Chushulan workshop and East Rift Valley creative travel team toparticipate in the "Small Town Roams in Taiwan" theme, marketingHuatung Sightseeing trips. Meanwhile, in order to increase interaction withlocal people, Huatung is a gathering place to attract audiences, includingCultural youth style totem paper rolls, Huatung impression canvas tote bags.

Moreover, Huliien's famous, Indigenousvillage dance troupe, was specially invited to perform in the local area. Thehead of the group, Lin Chunlan, personally sang and led the team's tributedance in the indigenous village as the opening dance of the conference, hopingto make the passion of Huatung Indigenous Village. Impressed the local people,not only that, but also invited Taiwan's light world gold medal - Sugar PlasticGoddess teacher Pei Chihwei, on-site will Huatung famous products - hibiscus,peanuts, peeled peppers, turned into a gourmet afternoon tea to attract localpeople to East A booth tour of the Rift Valley.

To advertise this exhibition in Malaysia, ERVAdministration specially invited Malaysian artist Lim Peyyeng to goto Huatung's leasure travel and Heng Lipin of photography magazine "Photographer Magazine"in Southeast Asia to the East Rift Valley.  

Taiwan Tourism Bureau KL Office Director, MrChou Shih Pi, said that Huatung's beauty and special tourism is recommendable.It is expected to attract more new visitors and return tourists to experienceand roam Huatung.

After the exhibition in Malaysia, ERVAdministration will depart for Singapore on 7/31-8/6 to participate in the"2019 Singapore Autumn Travel Exhibition Marketing Promotion"