|ZALORA's "click and mortar" shop is the first of its kind in Viet Nam will give consumers a physical ZALORA experience. — Photo Courtesy of ZALORA
HCM CITY (VNS) — Online fashion site ZALORA opened its first showroom last Saturday in HCM City to mark its third anniversary in Viet Nam, which will offer consumers a store shopping experience.
Customers at the digital interactive shop will be able to view products, try them on and make payments, though the delivery method will remain unchanged.
Located at the Bitexco Tower in District 1, the showroom is meant to improve brand recognition in the market and ZALORA expects 20 per cent of the customers coming in to be new. — VNS