|Around 2.13 million PCs were sold in Viet Nam last year . — Photo vietnamnet
HCM CITY (VNS) — Around 2.13 million PCs were sold in Viet Nam last year for 2 per cent year-on-year growth, making it the only major market in Asia to still grow, a study by the International Data Corporation has found.
According to the Asia/Pacific Quarterly PC Tracker, promotions of Windows 8.1 with Bing notebooks and the slow but steady growth of convertibles led to an increase in volumes, especially in the second half of 2014.
"While it helped prevent a drop in PC shipments in Viet Nam, aggressive moves from vendors generally took down the price further and it impacted on the margins too," Phan Thi Hoang Yen, market analyst for PCs at IDC Viet Nam, said.
"Looking at 2015, we're still expecting resilient PC spending added with a small but growing gaming market to keep the market stable."
Viet Nam's economic forecast is another reason to expect a positive trend in the PC market next year.
"We can expect to see a mild increase in enterprise spending due to the healthy position of Viet Nam's economy," Daniel Pang, senior research manager for client devices at IDC ASEAN, said.
"There will be a number of opportunities in the retail sector with a fast growing number of new outlets and malls, as well as in the banking sector due to the increase in mergers and acquisitions."
Vendor market shares remained quite consistent throughout the year, as Dell maintained its overall lead despite a strong challenge from ASUS, while Lenovo and Acer struggled to keep pace. — VNS