|Workers are processing shrimp in a factory. Shrimp is among Viet Nam's seafood exported to European countries. — Photo VNA/VNS
KIEN GIANG (VNS)— A training course to develop strategies and improve skills to promote trade in the EU market was opened yesterday in the southern province of Kien Giang.
The two-day event is jointly held by the Export PromotionCentre (PROMOCEN) under the Ministry of Industry and Trade's Trade Promotion Department, the Tourism,Commerce and Investment Promotion Centre of KienGiang province (KITRA), and the European Trade Policy and Investment Support Project (EU-MUTRAP).
According to KITRA Deputy Director Nguyen Giai Phong,the EU is a potential market posing both opportunities and challenges to Vietnamese businesses. The course is expected to help organisations and enterprises to increase their ability to access this market. More than 50 participants were offered new trade promotion knowledge and skills, as well as methods of building strategies for small and medium-sized enterprises to enter the EU market.
After the course, the trainees will be able to evaluate the effectiveness of each form of trade promotion and select suitable promotions for their businesses. They will also learn how to build, develop services and protect product trademarks. . — VNS