|E-commerce revenues reached US$2.2 billion in 2013, a growth rate of 300 per cent over 2012.— File Photo
HCM CITY (VNS) — Encouraging online shopping by Internet users in Viet Nam is necessary for rapid development of e-commerce in the country, experts say.
Nguyen Thanh Hung, charmain of the Viet Nam E-commerce Association (Vecom), said on Wednesday that 44 per cent of the nearly 35 million internet users in Viet Nam have never shopped online.
He was speaking at an online marketing conference that saw more than 700 enterprises register for the first-ever Online Shopping Day 2014.
The Ministry of Industry and Trade's E-commerce and Information Technology Agency (Vecita) and Vecom are working together to encourage online shopping by individuals, enterprises and other organisations, he said.
The HCM City conference is expected to open opportunities for both e-commerce enterprises and consumers in several fields including banking, express services, transportation and telecommunication.
Online Friday will be the main event to be promoted at the event. It will be held this year on December 5, and on the first Friday of the last month thereafter.
Consumers buying goods and services will be offered discounts, free shipping and other incentives.
E-commerce revenues reached US$2.2 billion in 2013, a growth rate of 300 per cent over 2012. Online trade is expected to double next year, the conference heard. — VNS