|In the rapidly evolving digital age, Vietnamese small- and medium-sized enterprises are being encouraged to invest in online brand recognition.— Photo sct.edu.vn
HCM CITY (VNS) — In the rapidly evolving digital age, Vietnamese small- and medium-sized enterprises are being encouraged to invest in online brand recognition.
Huynh Viet Phuong, executive director of P.A Viet Nam Ltd Co, known as a domain supplier in Viet Nam, said yesterday prestigious domain names could build better brand recognition.
There are now many domain options, but ".com" is still one of the most standard domains used to increase online brand awareness of businesses, with 114.9 million names registered worldwide by third quarter of this year.
Phuong spoke at a seminar on brand building and intellectual property in international trade, organised by the Viet Nam Chamber of Commerce and Industry yesterday in HCM City.
Domain.com, managed by Verisign group, the world's biggest domain supplier, is praised by experts and is known for its reliability.
Vo Tan Thanh, deputy general secretary of the Viet Nam Chamber of Commerce and Industry, said the country still did not have enough brands with international recognition, mostly due to weak management, limited knowledge and unknown trademarks.
According to a survey conducted by Ha Noi National Economics University's Business Management Institute, 98 per cent of Vietnamese SMEs lack trademark development strategies. This is due to many reasons, including financial shortage and lack of experience in building strong trademarks.
Thanh said that creating a good trademark would help improve national competitive capacity. It requires efforts from both state management agencies and businesses themselves. — VNS