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Heineken launches new ‘tactile' packaging

Update: April, 18/2013 - 15:27

HCM CITY – Leading beer producer Heineken said it is launching "breakthrough" packaging in Viet Nam with its new 330ml "tactile" can and bottle.

The recipe and taste of the beer in the new bottle and can remain unchanged, the company said, adding that the innovative packaging is being launched in 170 markets worldwide.

The new can design with its unique tactile ink feature is being introduced in Viet Nam for the first time.

As part of the new launch, the company said it plans to "surprise" its Vietnamese consumers with the first-ever Heineken Cruise Party, a Heineken Digital Light-up-the-bottle experience, Heineken Iconic Music Festival and a Heineken Quality Experience Brewery tour. Details of these events will be announced later, it said.

Heineken has been produced in Viet Nam since 1993 by Viet Nam Brewery Ltd., which also produces Tiger and other popular beer brands.

The company's Hoc Mon Brewery in District 12 can produce 420 million litres of beer per year. Its packaging facility turns out 50,000 bottles and 90,000 cans of Heineken beer per hour. -- VNS

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