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Beer market readies for upcoming Tet holiday

Update: December, 25/2012 - 10:50


A beer production line at Sai Gon-Dak Lak Beer Co in Buon Me Thuot. The supply of beer for the Tet holiday is expected to be more than sufficient and prices will remain unchanged. — VNA/VNS Photo Hong Ky
HCM CITY (VNS)— The supply of beer for the Tet (Lunar New Year) holiday is expected to be more than sufficient and prices will remain unchanged, according to traders in HCM City.

Even though the holiday season has begun, beer prices have not gone up, as output has increased and demand has declined this year.

A beverage trader in District 3's Nguyen Thong Street said the price of most beer such as Heineken, 333 and Tiger had not changed.

Another trader in HCM City said she was not planning to buy large reserves of beer this year because of the abundant supply. Her only concern would be a lack of clients, she said.

Because demand for beer has declined this year, supply is expected to be ample even during the peak season of Tet.

Mai Le Xuan Huy, a beer trader in Tan Binh District, said there was more than enough domestic beer and 50 kinds of imported beer available on the market.

The prices for beers imported from Belgium, Holland, Germany, Japan and the US are expected to remain the same during the holidays.

Beer from Japan remains one of the most popular because of its taste and reasonable price.

Huy pointed out that beers often given as presents had been marked up by retailers and that customers should carefully check prices before buying.

Like beer sellers, beer producers have also said that supply would be abundant for the holidays and that prices would remain unchanged.

Le Hong Xanh, general director of Sabeco Trading Company Ltd, told Tuoi Tre (Youth) newspaper that his company had prepared 350 million litres of beer for Tet. Of that amount, 125 million litres are the 333 beer brand.

Xanh said the company had increased production by 10 per cent compared with last year. He predicted that demand would pick up in the run-up to Tet.

Le Tan Hung of the Viet Nam Brewery Limited told Tuoi Tre that his company would increase production by 20 per cent compared to last year, even though purchasing power had declined this year. — VNS

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