HCM CITY (VNS)— Residents and enterprises can celebrate the upcoming Tet (Lunar New Year) festival by consuming and gifting high quality made-in-Viet Nam products under a new promotion programme launched in HCM City yesterday.
By participating in the "Tung Hang Tet" (Spreading Tet goods) programme, residents and enterprises can contribute to promoting domestic brands and helping local firms cope with tough economic times.
Nearly 30 producers of foodstuff, household utensils and jewelry introduced their products at the "Tung hang Tet" programme that was launched in HCM City on Tuesday.
Enterprises taking part in the event included Vinamilk, Trung Nguyen, Vissan, Sai Gon Food, Vinamit, Minh Long, Sunhouse, Duy Tan and SJC, with some offering more than 20 per cent discounts to organisations that placed orders.
Six kinds of Tet gift baskets containing 100 per cent Vietnamese goods were launched at the event.
The gift baskets will be sold at the Co.op Mart supermarket chain.
Organised by the HCM City Department of Industry and Trade, the High Quality Vietnamese Products Business Association and the Leading Business Club, the event not only aims at raising the competitiveness of Vietnamese products, but also to introduce to customers locally made good quality products at reasonable prices.
The event provided an opportunity for local producers and distributors to exchange information and seek co-operation to boost sales at a time of low consumption, said Le Ngoc Dao, deputy director of the HCM City Department of Industry and Trade.
The event attracted about 1,000 participants, including small traders at traditional markets, distributors, management boards of industrial parks, purchasing staff at supermarkets and labour union representatives.
Organisers said participating enterprises received 419 orders worth nearly VND1 billion (US$47,900) from companies and small traders at the event. — VNS