HCM CITY — Facebook plans to roll out a new advertising tool that will allow companies to target existing customers based on their phone numbers and e-mail addresses.
The social network is launching the new tool next week and touts it as a way for businesses to re-engage with customers who have already used their services, according to a Facebook spokesperson.
For those who may have privacy concerns over this exchange of personal information, the social network said the process is secure.
What this means is Facebook isn't giving any of your data away, it's taking existing numbers and addresses from businesses and letting those businesses use the information to target customers. — VNS