Thursday, July 19 2018


Nations sets trap to catch MICE

Update: March, 17/2012 - 08:54

HA NOI — Viet Nam and Thailand will foster co-operation in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry under an agreement inked yesterday in Ha Noi.

Viet Nam Chamber of Commerce and Industry (VCCI) vice chairman Hoang Van Dung and Thailand Convention and Exhibition Bureau (TCEB) director Supawan Teerarat were the signatories.

The agreement would help enhance co-operation between businesses and facilitate MICE expert training programmes, Dung said, adding that the VCCI would closely work with the TCEB to promote trade and MICE activities to stimulate business development.

Viet Nam is one of Thailand's potential markets in the MICE industry, especially in the exhibition sector. Viet Nam ranks fourth among ASEAN nations in the number of tourists to Thailand, after Malaysia, Singapore and Laos. Over 470,000 Vietnamese visitors travelled to Thailand last year, up 18 per cent year-on-year.

According to Teerarat, the agreement would focus on human resources development, and cultural and economic co-operation through MICE with Viet Nam's market set to rise to 30 per cent, or US$2.5 million in value.

In an interview with Viet Nam News on Thursday, Chainarong Limpkittisin, managing director of Thailand Reed Tradex, an exhibition organiser in Southeast Asia, emphasised the importance of sufficient support from the Government for development of the MICE Industry.

"There should be assistance for players in the industry to organise good exhibitions and to bring foreign participants to Viet Nam," he said.

Exhibition venues were also necessary, he said, adding that there was a limited number of venue options that could offer facilities that met the standards for foreign participation in Viet Nam.

"There are quality venues in your country, but as the market keeps growing, more space will be needed," he said.

"Over the years, Viet Nam has increased in popularity as an attractive MICE destination and I believe that Viet Nam's MICE industry has so much potential and should be promoted."

Entering Viet Nam's market six years ago, Reed Tradex has been organising a series of international exhibitions involved in manufacturing, automotive, electronics and support industries the country.

Its upcoming exhibition on machine tools and metalworking technology (Metalex Viet Nam 2012) will be held in HCM City from October 4-6, showcasing the latest machine tools and metalworking technologies.

Metalex Viet Nam 2012 will run alongside another international exhibition on electronics manufacturing technology (Nepcon Viet Nam) at the Sai Gon Exhibition and Convention Centre in District 7.

The event would offer the opportunity for industrialists to meet, exchange knowledge and ideas, and build international business networks, the company said.

Industrialists will also be able to discover how they can raise their product quality and productivity with new machine tools and technologies belonging to 500 brands from 25 countries. — VNS

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