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Citibank wins MasterCard award

Update: March, 14/2012 - 10:03

THAILAND — Citibank Viet Nam won the Best-in-Class award for its Citibank PremierMiles World MasterCard at the 2011 MasterCard Hall of Fame Marketing Awards held on March 1 in Phuket, Thailand.

"MasterCard's Hall of Fame Marketing Awards recognise Southeast Asia's most innovative and strategic card marketing campaigns," said Matthew Driver, South East Asia division president of MasterCard Worldwide.

Campaigns were judged on four key criteria: strategy, creativity, media strategy and quantitative results.-VNS

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