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VND100b in funds for building brand names

Update: February, 18/2012 - 09:56

QUANG NINH — Quang Ninh Province authorities plan to invest VND100 billion (US$4.7 million) between 2012 to 2015 to develop brand names for 24 farm specialities such as Tien Yen chicken, Yen Tu apricot wine, and Duong Hoa tea.

The plan targets to raise individual and organisational awareness on intellectual property and brand name management and development in order to promote product quality, market expansion and business activities, contributing to provincial socio-economic development.

Investment capital includes 80 per cent from the State coffer and 20 per cent from local agencies.-VNS

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