Chu Đậu Ceramic Continues Journey Of Vietnamese Cultural Quintessence

Chu Đậu village is located in Thái Tân Commune, Nam Sách District, Hải Dương City, about 80 km north west of Hà Nội.

Chu Đậu ceramic is a high-class ancient product representing “The rice civilisation” since the 13th century, and was honoured as a “Royal symbol” at the end of the 17th century. Each product contains many meaningful messages as well as typical characteristics in style, colour of glaze, and sophisticated patterns which are rich in Vietnamese culture. Chu Đậu ceramic holds an important position in the history of Vietnamese handicrafts and has been a traditional job for hundreds of years which is currently being preserved and promoted by Chu Đậu Ceramic Joint Stock Company - a member of the BRG Group.

"Hoa lam” vase: With a round shape symbolising the sky and a cylinder shape symbolising the bread-winner in family and society. The history of Chu Đậu Ceramics is found from the writing on a vase discovered in 1980 at the Topaki Sarray Museum, Istanbul, Turkey.

According to many documents, it is said that the first businesswoman in Việt Nam – Mrs Bui Thị Hý – the talented creator of Chu Đậu ceramics – lived in the 15th century. Thanks to the discovery of her writing on the “Hoa lam” ceramic vase at Topaki Sarray Museum, Istanbul, Turkey, the history of Chu Đậu Ancient Ceramics was found in 1980.

Nowadays, Chu Đậu Ceramic articles are being carefully preserved and displayed at 46 famous museums in 32 countries in the world, including Tokyo, Japan; Istanbul, Turkey and New York City, USA. The “Hoa Lam” Chu Đậu ceramic vase is also among four Turkish national treasures. Chu Đậu ceramic products have been exported to about 30 countries and territories around the world.

After so many ups and downs in history, realising the meaning and value of Chu Đậu Ceramics, in 2001, Hà Nội Trade Joint Stock Corporation (Hapro), a member company of BRG Group, decided to establish Chu Đậu Ceramic JSC with the mission of restoring the Chu Đậu ancient ceramic line which was lost more than 400 years ago. With talented hands and creative minds, the artisans of Chu Đậu Ceramic JSC have successfully revived Chu Đậu ancient ceramic and created thousands of the products, revitalising and upgrading Chu Đậu ceramic to meet the expectation of clients at home and abroad. Currently, Chu Đậu Ceramic products are widely used as gifts, household items and decorations; or gifts as a Vietnamese cultural symbol used by the Government, organisations and enterprises during important diplomatic events.

“Tỳ bà” vase: Having a shape like a musical instrument of Việt Nam, symbolising the land. The body of the vase is painted with patterns of four seasons: Spring - Summer - Fall - Winter, meaning the four seasons of peace.

With the uniqueness of the product and the efforts to revive and develop the premium Chu Đậu Ceramic rich in Việt Nam’s culture, Chu Đậu Ceramic JSC had the honour to receive the award from General Võ Nguyên Giáp with nine golden words "Chu Đậu Ceramic – the Essence of Vietnamese national culture” and Prime Minister Nguyễn Xuân Phúc with 10 golden words "Chu Đậu Ceramic - Vietnamese National character, shining over five continents.”

Madame Nguyễn Thị Nga – President of BRG group cum Hapro group has oriented to invest and develop Chu Dau Ceramic to become one of the national symbols.

In its development orientation, BRG Group will continuously promote the export of strong products of Hapro such as agricultural products, processed food and handicrafts, including Chu Đậu ceramic products which represent the typical tradition and culture of Viet Nam. Nowadays, Chu Đậu ceramic products have achieved an important position in the domestic market.

Following the success of the businesswoman Mrs Bui Thi Hý, under the direct and enthusiastic leadership of the business woman - President of BRG group and Hapro group - Nguyễn Thị Nga, BRG Group will focus on developing and bringing Chu Đậu Ceramic to become one of the national symbols through the production of Chu Đậu products in their original style which are kept in museums in the world as well luxury gift sets rich in Vietnamese culture, increasing the export to many countries around the world, contributing to the promotion of Vietnamese culture to international markets.