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Mondelez Kinh Do Vietnam launches “Joy Schools” programme in Binh Duong

Update: December, 26/2018 - 09:00

The regional initiative continues to make positive educational impact on thousands of primary students in Vietnam in 2018.

Mondelez Kinh Do Vietnam, part of the global snacking powerhouse Mondelēz International, launched the company’s flagship social responsibility programme and its first “Joy School” in the southern province of Binh Duong in December.

With the launch of the programme, which follows the success of the Joy Schools programme officially established in Viet Nam in 2017, Mondelez Kinh Do continues its mission of improving the long-term wellbeing of the young generation and supporting local communities through meaningful activities implemented at primary schools. 

The Joy Schools programme, first established in the Philippines and Thailand, expanded to Malaysia and Indonesia in 2016 and Viet Nam in 2017. The programme has benefited more than 16,000 students through 65 annual funds in 37 schools. Over 3,900 employees of Mondelēz have contributed over 23,000 volunteer hours.

The nutritional needs of children are different from those of adults because children are growing and developing. Mondelez Kinh Do recognises that exercise, focus, attention and healthy living habits play an essential role in shaping healthy children and a healthier generation. As the future generation, children need good nutrition to have comprehensive development.

The continuous implementation of the Joy Schools programme this year underscores Mondelez Kinh Do’s focus on empowering children to take positive steps towards overall wellbeing. The three key pillars of the Joy Schools programme for 2018 are:

Nutrition Education – create nutritional awareness by instilling in students the importance of healthy eating habits and making balanced food choices.

Access to Fresh Food – provide better access to fresh food by empowering schools to grow their own fresh ingredients, which is called the Mushroom House.

Active Play – advocate active play by creating an interactive space that promotes physical engagement and collaborative learning among students. 

“As a leading global snacking company, we understand that balanced nutrition and active lifestyle play a key role in kids’ growth, particularly six- to 10-year-old children,” said Mr. Cao Hoang Nam, Corporate and Government Affairs Head of Mondelez Kinh Do Vietnam. “We hope that Joy School – a regional initiative of Mondelēz International - will promote nutrition awareness and active lifestyles and offer more interesting ways to approach fresh and nutritious food for primary students in Viet Nam.”

For the first time ever, the M-hero cartoon character came to play with children in the Binh Nham Primary School for a half day full of exciting activities. Volunteer colleagues also joined the students in a do-it-yourself mushroom planting experience that empowered them to grow fresh produce in their school’s backyard, promoting the importance of breakfast.

Furthermore, students participated in numerous physical development activities such as basketball practice, a penalty kick challenge, cheerleading, a football match, a puzzle challenge, ball throwing, and Zumba dance.

In December 2018, Mondelez Kinh Do Vietnam was honoured to receive an award from the American Chamber of Commerce (AmCham) for corporate social responsibility (CSR) best practice for the Joy Schools programme. With Joy Schools and other CSR activities, as well as thousands of gifts given to underprivileged people nationwide, Mondelez Kinh Do Vietnam has proudly supported its communities for years.

Over the last two year in Viet Nam, the Joy School program has benefited approximately 4,000 young students at the two primary schools of Di Su and Ban Yen Nhan 1 in My Hao District, Hung Yen Province. In addition, there were 327 volunteers who joined the programme, contributing over 1,308 hours of volunteer time and bringing joy to the students.


Mondelez Kinh Do has been part of the Mondelēz International family of companies since July 2015. Mondelez Kinh Do’s combined portfolio includes leading snacks brands from Viet Nam and around the world, such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone and Tang Orange powdered drink.

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion. Creating more moments of joy in approximately 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.


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