With demand growing, the organic food market has become a new land for businesses to embrace. Notably, the market now has the presence of large, reputable brands – both domestic and from abroad.
Users favour organic food
Similar to the general trend in many parts of the world, organic food is gaining its popularity in Vietnam. Vegetables, roots and meats produced by this method have been stocked on a number of shelves in the supermarket chains and food stores in Ho Chi Minh City and Hanoi.
As a developing country with a large population and living standards, the trend of organic food consumption is more likely to develop in Vietnam. The more people have fear in “dirty food”, the more they aware of using clean food.
In Vietnam, less than 100,000 hectares of agricultural land is recognised for organic production. Although some organic products have a foothold in the market such as clean vegetables, organic tea, clean meat and clean shrimp, this is still a small amount compared to the 37 million hectares used in organic production around the world.
According to expert opinions, high-tech agricultural product development projects of big corporations are contributing to raising the value of Vietnamese agricultural products in the context of international integration. In addition, organic agriculture – with the advantage of using human resources and applying it to small scale – will be a suitable solution for land fragmentation in Vietnam.
One of the challenges facing organic agriculture, however, is the need for adequate investment and market access to bring the products to the consumer.
The joining of many famous brands
If it follows that trend, the organic food market will become a new land for businesses to explore. In the domestic market, a number of supermarket chains claim to spend a lot of their space on organic food. In the market, there are also businesses and shops that only focus in this segment.
The organic food industry has started to recognise the arrival of big players such as Ecolink-Ecomart, Organik Dalat, Vien Phu Green Farm, Vinamit, TH True Milk and Vinamilk, and of organic farming models like the specialty organic orange model in Ham Yen (Tuyen Quang).
The most recent major international brand to enter the market is Bellamy - the famous organic food brand in Australia. Bellamy's Organic is officially and exclusively distributed in Vietnam by Natural Food Group Ltd. Co.
Focusing on organic baby food products and formula, Bellamy's Organic is trusted by consumers because the products are manufactured and packaged in Australia, which means they meet strict food safety requirements that are higher than anywhere else in the world.
In addition, all Bellamy's Organic products are certified organic from the NASAA (National Association for Sustainable Agriculture Australia) - a leading provider of supply chain organisation standards for organic farming in Australia.
Mr Sam Ho – Managing Director of Natural Food Group – said that consumer behavior research showed that the demand for organic products has increased tremendously, which led them to import and distribute organic products for the Vietnamese market.
"Consumers are increasingly interested in organic food, especially for babies and kids," he said. “In such a potential market, Natural Food Group cannot stand outside. Completely from Bellamy Australia, we confidently conquer the most demanding customers.”
Bellamy's Organic organic formula and food products are being distributed by Natural Food Group at retail stores such as: An Nam Gourmet Market, Nam An, Organik, Vinmart and An Phu, as well as online through Lazada, Tiki and Shopee. For details, visit: http://natural-food.asia