|HCM City earned more than VNĐ14.6 billion (US$663,000) from ads on buses last year. — Photobaogiaothong.vn|Viet Nam News
HCM CITY — HCM City earned more than VNĐ14.6 billion (US$663,000) from advertisements on buses last year, according to the city’s Public Transport Management and Operation Centre.
The centre and Koa Sha Media Vietnam, a Japan-based out-of-home (OOH) ad agency, placed the ads on 171 buses running on 10 routes following an auction held by local authorities.
Established in 2012, Koa Sha Media Vietnam focuses on public transport ads. It is a subsidiary of Koa Sha Inc, a provider of OOH advertising media in Japan since 1938.
Following the project’s success, the city’s Department of Transport submitted a proposal to the People’s Committee to allow ads on 2,082 buses on all routes around the city.
An auction for advertisements is expected to begin in September. The profits, expected to be around VNĐ200 billion ($8.9 million) per year, will be used as the city’s revenue to reduce dependence on State subsidies.
The ads are expected to appear later this year, with ads encouraging the use of buses placed alongside commercial ads.
Ads covering the interiors of buses are also planned. — VNS