Tuesday, January 23 2018

VietNamNews

Ministry draws up tourism marketing

Update: October, 24/2014 - 08:45
Marketing tools will include e-marketing, public relations, FAM trips, PRESS trips, tourism fairs and conferences, advertising, communications administration, tourism ambassadors and representatives. — Photo thesaigontimes

HCM CITY (VNS) — The Ministry of Culture, Sports and Tourism on Tuesday approved a tourism marketing strategy until 2020 which includes a marketing roadmap.

Drawn up by the Viet Nam National Administration of Tourism, the strategy specifies priorities for the country's tourism, including development of trademarks of unique and diverse products such as cultural heritage, beaches, seas and islands, and ecotourism.

The strategy focuses on both international and domestic markets.

The top priority markets are Japan, South Korea, China, Taiwan, Russia, Southeast Asia, Australia and New Zealand. The ministry said India and the Middle East were promising markets that need to be developed.

Marketing activities will be maintained in Western and Eastern Europe, and North America.

Marketing tools will include e-marketing, public relations, FAM trips, PRESS trips, tourism fairs and conferences, advertising, communications administration, tourism ambassadors and representatives.

The plan from 2015 to 2020 will link closely with the National Action Programme on Tourism.

To carry out the strategy, the ministry has assigned the Viet Nam National Administration of Tourism to work with the Viet Nam Tourism Association and departments under the ministry, as well as provincial departments of culture, sports, and tourism. — VNS

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