HA NOI (VNS) — January 15 marked the beginning of a new advertising campaign targeting the illegal purchase, sale and transport of rhino horns in Viet Nam.
The ads will be featured on five buses commuting on popular routes around Ha Noi and aim to raise awareness of the harsh penalties for involvement in the illegal trade. Persons involved in the illegal rhino trade can face up to seven years in prison.
The ads are part of the three-year National Rhino Demand Reduction Campaign spearheaded by the CITES Management Authority of Viet Nam and Humane Society International. The campaign will run from 2013 until 2016. — VNS