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Yen The capitalises on free-range chicken

Update: January, 11/2014 - 08:40
HA NOI (VNS)— In the past, Hoang Van Tuan's chickens often suffered from disease, which put him at constant risk of losing money.

This year, the farmer in the northern province of Bac Giang's Yen The District signed a contract with poultry processor Truong Anh to produce Ga doi Yen The (Yen The free-range chicken), a famous specialty of the district that was granted trademark status by the National Office of Intellectual Property in 2011.

Farmers like Tuan must follow strict guidelines imposed by the company when it comes to feeding and rearing the chickens and treating any ailments they might have. In return, however, they can make significantly more money. Ga doi sells for VND70,000-80,000 (US$3.3-3.8) per kilo, about VND10,000-15,000 ($0.4-0.7) more than other kinds of chicken.

Deputy Chairman of the Yen The People's Committee Thach Van Chung said that the district was determined to ensure that ga doi was strictly regulated. A plastic ring with the logo of Yen The chicken would be attached to the legs of every bird sold so that shoppers could tell whether they were buying legitimate products.

"In the long term, we're calling for enterprises to join hands with local residents to set up a close chain of production," said Chung.

By 2020, the committee plans to co-ordinate with three enterprises to develop the brand. Pham Tuan Anh, chairman of Truong Anh's board of directors, said that the company was working with Truong Hien Poultry Breeding Farm to supply good breeds for the district and Nam Thai Poultry Medicine Company to verify product quality.

The company has signed a distribution contract with Korean-owned Lotte Mart, which has branches in 20 different countries. — VNS


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