Updated  
January, 10 2014 08:22:49

VNAT sets sights on 8m tourists with new campaign

Viet Nam's tour operators and hoteliers at the International Travel-Trade Show in Berlin (ITB), the biggest fair of its kind in the world last year. The country's tourism will be promoted overseas to attract more foreign visitors this year, according to the Viet Nam National Administration of Tourism. — VNA/ VNS Photo Van Long

HCM CITY (VNS) — The Viet Nam National Administration of Tourism (VNAT) has unveiled a plan to promote the tourism industry overseas with a target to welcome 8 million foreign visitors this year.

Under the plan, the authority and travel businesses will participate in international tourism exhibitions and promotion programmes in Japan, South Korea, China, Russia, Europe and Southeast Asia.

It will focus on popular tourism fairs that attract a large number of participants such as the international tourism expo in Russia's Moscow, the Top Resa fair in France, the CITM fair in China and the ITB Berlin fair in Germany.

It will also organise trips to Viet Nam for foreign reporters to promote the country's tourism potential as well as tighten the relationship between local and foreign travel firms.

This year, VNAT will try to expand its markets through attending tourism expos in the Middle East and India.

In addition, the tourism industry will promote golf tourism, which targets the South Korean market, a potential market for this tourism segment.

Although the golf tourism is still new and has yet to be developed in Viet Nam, there are more and more tourists from South Korea who are coming to HCM City to play golf, especially at weekends.

Under the plan, VNAT will also organise food festivals to further promote tourism activities.

The country's tourism will continue to be promoted on social networks, smart phones and the internet, according to VNAT.

Viet Nam received more than 7.5 million foreign tourists last year, a rise of 10.6 per cent over the previous year.

Last year, the industry spent some VND20 billion (US$1 million) on the promotion programmes. — VNS



Send Us Your Comments:
Name:
Your E-mail address:
Title:
 

VietNamNews may edit your comments and not all emails will be published.

Highlight

PM meets acclaimed local mathematician PM meets acclaimed local mathematician

Prime Minister Nguyen Tan Dung yesterday met Professor Ngo Bao Chau, the first Vietnamese to win the Fields Medal, the highest professional honour a mathematician can attain, and the Education Dialogue Group.

Scholars discuss East Sea dispute at int'l conference Scholars discuss East Sea dispute at int'l conference

The East Sea dispute will continue in the near future and urgent solutions should be found to manage the conflict and resolve it without force or the threat to use force and protect the rights of fishermen in traditional fishing grounds, an international conference that opened in HCM City yesterday agreed.

Police look into scam claims at pagoda Police look into scam claims at pagoda

Police are investigating rumors that a pagoda in Long Bien District is selling children for adoption.

A Vietnamese and a Chinese arrested for ivory smuggling A Vietnamese and a Chinese arrested for ivory smuggling

Customs officials have arrested a Chinese woman and a Vietnamese man at Suvarnabhumi Airport after they allegedly tried to smuggle out elephant tusks and ivory products worth about BAT9 million.

Places for a vacation: Son Doong Cave Places for a vacation: Son Doong Cave

Son Doong Cave in Viet Nam's Quang Binh Province has been suggested by the American news website huffingtonpost.com as one of the places to visit in 20 years.