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Ha Noi wellbeing scheme spotlights the good, bad and ugly of VN capital

Update: October, 10/2013 - 09:15
People enjoy morning exercise and sunshine in Ha Noi's Thong Nhat Park. A project to make the capital more beautiful begins this morning. — VNS Photo Truong Vi

HA NOI (VNS)— A special project to make the capital more beautiful and civilised is officially launched this morning to celebrate Ha Noi's Liberation Day.

"Ha Noi, the beautiful and the ugly" aims to build a civilised and well-bred lifestyle - and thoughts on life - for Hanoians by focusing on spiritual life and values.

The community-based culture development scheme, with a special focus on the younger generations, will disseminate images and information depicting what is considered to be good and bad.

As a land of non-stop immigration flows throughout its history, the city's culture has been continuously filtered and enriched, says Vu Phuong, head of the municipal Department of Culture, Sports and Tourism's Culture Fund.

"However, challenges always accompany opportunities as the result of such exchanges, integration, and social development," Phuong said.

"There is an alarming degradation in behavioural culture, and attitudes in other daily activities such as eating, dressing, communicating, entertaining, among many others.

"These improper behaviours, as well as the under-evaluation of moral values of a particular section of city dwellers, seriously threaten the sustainable development of the capital city.

"The well-behaved and civilised ways of living have been long considered precious intangible cultural values for the capital city. Therefore, preserving and promoting these values are of overriding importance to Ha Noi, especially in the era of globalisation.

"It's hard to protect and bring into full play tangible values, and even harder with intangible ones, thus long-term and proper solutions, including participation of the whole society, are essentially needed."

Also today, the project's website, hanoidep.vn, will go online.

The website is a tool for encouraging discussions about behavioural culture for people through out the country in five major areas: eating, dressing, walking and traveling, speaking, and entertaining.

In the long run, the website targets becoming a source of images about the life and people of Ha Noi to promote positive life values, Phuong said.

The website will host a range of activities, contests and updates on "hot" social issues. Additionally, community-based activities will also be organised to encourage the participation of local residents.

Among them, an "I love Ha Noi" flash mob event will be promoted to encourage the youngsters to express their love for the city and respect different jobs in the society.

A fan page for hanoidep.vn with a large number of photos has received more than 22,000 likes on Facebook. —VNS


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