|Asia News Network editors and executives at a roadshow in Singapore last Friday.—ANN/VNS Photo
Singapore (ANN/VNS)- Asia News Network has set up an advertising office in Singapore to represent the 22 members from 19 Asian countries.
Members also unveiled new media initiatives in a roadshow to leading regional advertising agencies last week.
Up to 20 regional advertising executives based in Singapore were joined by 30 from Thailand to attend the one-day roadshow by ANN which were co-hosted with ETPL (Exploit Technologies Pte Ltd), Singapore-based technology transfer arm of the Agency for Science, Technology and Research (A*STAR), and Knorex Pte Ltd, the developer of iSnap print-to-mobile technology.
The theme of the event was "Advancing the Next Frontier of Asian Media".
At the event, ANN also signed a memorandum of understanding with ETPL to collaborate on projects and solutions aimed at the media and advertising industries. This will cover among other human language processing, mobile imaging, video processing and analytics.
The participating ANN members were Thailand's The Nation, Malaysia's The Star, the Philippine Daily Inquirer, Indonesia's Jakarta Post , China Daily Asia-Pacific, The Japan News by The Yomiuri Shimbun and Kantipur Group's Kathmandu Post.
The event was inaugurated by Felix Soh, Chairman of ANN and Editor of Singapore Press Holdings' New Media; ANN Executive Director Pana Janviroj; ETPL Executive Vice President Woo Kwai Merng and Knorex CEO Justin Choo.
Nation Group's advertising director, Nutvara Seangwarin, said the roadshow opened up knowledge and interest about Nation's regional reach through ANN among both regional and even Thai advertising agency executives with growing awareness on the potential of the Asean Economic Community.
ANN has combined daily circulations of English-language members of 2.5 million and 13 million when taking into account of the vernacular newspapers. "We presented our enormous regional media powers and innovations," said ANN's Pana Janviroj.
Ken Li, director of newly set-up ANN ad representative in Singapore, said the regional agencies were "very impressed" with all the ANN presentations which took place at Fusionopolis last Friday.
In its collaboration with ANN, ETPL's SVP Lee Han Boon noted that, "With new business models comes the need for new technologies. ETPL has been working with A*STAR and partner organizations to develop portfolios of enabling technologies to help strengthen the sector's competitiveness. As A*STAR's technology transfer arm, we then work with licensees on commercializing the most promising research outcomes and bringing them to the marketplace – much like what we've done with Knorex."
"It is an exciting time for the Asian media and to be part of the industry where we are seeing regional efforts from cross industries coming together to forge closer bond in pursuit of new growth drivers", remarked Justin Tan, Knorex's business development director.
ANN will join ETPL's Media Exploits 2013 in October. It is ETPL's annual industry networking event that showcases patented and patent-pending technology aimed at the media and advertising industry.
The following ANN presentations were made at the roadshow last Friday:
ANN: The evolution of Asia media and its coming of age. Can brands be reserved by a dynamic Asean media? ANN, which has evolved from isolated pluralism to growing shared Asian interests, has a number of content and technologically-driven initiatives to ride the rise of Asia.
iSnap: Working closely with several ANN publishers, Knorex's iSnap / INQSnap was launched as a print-to-mobile technology that brings newspapers to life by augmenting ads and editorial contents with interactive elements. Learn how brands and publishers can engage with readers and bridge the digital and print gap.
China Daily Asia-Pacific: China at the heart of every Asian city: How China Daily Weekly Asia quickly built its regional distribution to become the largest circulated weekly of its kind. What have been the readers' responses? The latest circulation figure will be presented along side new and upcoming distribution destinations. The 2013 readership report done by IPSOS will be presented/plus schedule of upcoming special reports.
Nation Multimedia Group: Thailand will hold a bid for 24 commercial digital TV licenses in the next few months. This will break the old free TV license oligopoly and set the stage for a new media landscape in the country that lies at the heart of Asean. What will this mean to audience, advertisers and producers? It is nothing short of a revolution that will have a ramification on the Asean Economic Community.
Kantipur Group: The republic may be landlocked but its vision out-climbs the Himalaya. The Kantipur Group has emerged as the most dynamic media in Nepal, and has excelled with a scenario of an ANN TV, its benefits and scope in Asia.
The Japan News by the Yomiuri Shimbun, the world's biggest circulated daily is a reinvention par excellence. It is a demonstration of the paper's commitment to promote wider understanding of Japan and a window a new Japan which is unleashing a renewed effort to play a greater role in Asia and global economy.
Jakarta Post Digital: From a country which excels on internet and mobile services – come a digital initiative that deliver commercial messages to audiences, both inside and outside Indonesia. A number of new media products will be elaborated.
China Daily Asia Pacific: Another of ANN mission is to foster links among Asians – be it agenda of common interest like connectivity or climate change, or in this new initiative a Young Asian Leaders Contest. This is to harness the new generation Asian leaders in different professionals and nurture them into the continent's ambassadors of tomorrow.
The Philippine Inquirer: Megamobile unveils a business plan and strategy for engaging audiences across multimedia platforms—providing anytime, anywhere access to content and brand partners. Learn how brands can leverage the pervasiveness and ubiquity of news content.—ANN/VNS