|Prime Minister Nguyen Tan Dung addresses the opening ceremony of the 50th General Assembly of the Asia-Pacific Broadcasting Union in Ha Noi yesterday. — VNA/VNS Photo Duc Tam
HA NOI (VNS) — Prime Minister Nguyen Tan Dung yesterday called on Vietnamese broadcasters to move forward with innovation, creativity, and integrate with the rest of the region to meet the increasing demands of the public in the new era.
Speaking at the opening ceremony of the 50th General Assembly of the Asia-Pacific Broadcasting Union held in Ha Noi yesterday, Dung said the explosive boom of information technology has allowed viewers more freedom but also posed major challenges to the industry.
"I believe that the theme of this meeting, which focuses on serving viewers, would allow policy-makers and experts to develop better co-operative solutions and contribute to the maintenance of security and peace in the region," he said.
The ABU 50th General Assembly meeting opened yesterday, attracting representatives from 150 broadcasting stations from 54 countries and territories. Members of ABU cover about 3.5 billion viewers worldwide.
|A representative of Singapore's Channel NewsAsia receives an ABU Perspective Award for its documentary "Silent Screams: India's Fight Against Rape". — VNA/VNS Photo Lam Khanh
Tran Binh Minh, president of VTV, said broadcasters have to adapt to the changing tastes of viewers, especially young people who rely heavily on the internet and social networks as their entertainment channels, to provide more interactive programmes.
Naoji Ono, acting president of ABU, said eight years ago the meeting was also held in Viet Nam but the goal of keeping the audience satisfied has never changed.
However, Asia-Pacific broadcasters are urged to balance between new technologies and audiences in the digital era, according to experts in one of the panel discussions, and that could mean not leaving out the people who are not connected to the digital world.
Nguyen Thi Kim Hoa, Deputy Director of the Scientific and Educational Department, VTV, said creative and quality content are effective tools to be used to reach audiences, also stressing programmes such as Viet Nam's commune radio programme set up by central and local governments to reach people in rural areas.
In 2011, Viet Nam approved a nationwide plan which will see the country's television stations broadcasting completely in digital by 2020.
By 2015 the plan aims to ensure that 80 per cent of households with television sets across the country have access to digital television by various methods, and that digital terrestrial TV serves up to 60 per cent of the population. The plan will encourage the development of technological equipment according to the global standards.
VTV and Voice of Viet Nam are members of ABU, which was established in 1964. — VNS