Sunday, December 4 2016

VietNamNews

Technology brought to fashion industry

Update: October, 13/2015 - 10:01
ZALORA, Viet Nam's online fashion website, collaborated with ELLE during its Fashion Journey 2015 held last weekend to bring the most up-to-date technology trends to the fashion industry. — Photo zalora.vn

HCM CITY (VNS) — ZALORA, Viet Nam's online fashion website, collaborated with ELLE during its Fashion Journey 2015 held last weekend to bring the most up-to-date technology trends to the fashion industry.

Fashion lovers could enjoy real-time check-in features of a professional fashion show and pre-order items from the runway right from their homes.

Last weekend, the ELLE Fashion Show Fall-Winter 2015 introduced the newest fall-winter collections of Vietnamese designers Lam Gia Khang, Le Thanh Hoa, Hoai Vo and Linda Mai Phung.

All of the 80 pieces of the show were available for checking and pre-ordering at www.zalora.vn/elle.

Customers at the show could directly scan the QR code on the back of the ELLE Entry Pass, or download the ZALORA App for a real-time check of all the images and information of products.

With its experience in online retailing, ZALORA works with ELLE to support the Vietnamese designer community, from online marketing to nationwide logistics and payment services. — VNS

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