Updated  
January, 10 2014 09:34:00

Swiss Made translated into Vietnamese

HCM CITY (VNS ) — The publication of the Vietnamese translation of Swiss Made: the Untold Story behind Switzerland's Success by R. James Breiding, the founder of Naissance Capital, was celebrated at an event organised by the Embassy of Switzerland in Viet Nam and Alpha Books, at the Movenpick Hotel Saigon on Wednesday.

The book asks: why has Switzerland - a tiny, landlocked country with few natural advantages - become so successful for so long, at so many things?

In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors.

How did they get there? Can the Swiss continue to perform in a hyper-competitive global economy?

Swiss Made offers answers to these and many other questions about the country as it describes the origins, structure, and characteristics of the most important Swiss companies.

Breiding, an American investment advisor and former Swiss correspondent for the Economist magazine, created his book as a collection of case studies. — VNS


COMMENTS
GlobalVision - JMD - info@globalvision.ch   GlobalVision - JMD
January, 20 2014 16:46:44
Surely enough one of Switzterland's main natural assets is its people and their innovation culture. It is taught in Switzerland that independance is a key asset, both in the political and economi arena. Thanks to the good living conditions and good education system, people naturally tend to look for opportunities to develop themselves. Swiss economy relies a lot on small structures with unique abilities and capability to innovate and spread their quality works at a global scale. As a swiss entrepreneur myself I started my business when I was 15 and as soon as I finished studies I made the bold move to set up an office in Vietnam, all by myself. 4 years ago, it has proven to be a great move and I believe Vietnam is also home of some very hard-working and smart people. I am glad to now share my time between Vietnam and Switzerland!
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