HA NOI — The Italian embassy in Ha Noi yesterday launched its second annual Italy-Viet Nam contest for women.
Titled I Am Wonderful , the event is a project dreamt up by Loredana De Vitis to display stereotypes of women's beauty and behaviour in Viet Nam.
One of the organisers said she hoped to reveal the similarities between Vietnamese and Italian women and the way society and their husbands expect them to look and behave.
"De Vitis's project originated with the campaign Friendly Images, promoted by the Italian Women's Union, and it is receiving attention throughout Europe," said teacher and embassy liaison officer Alessandra Chiricosta.
The contest asks women to send in their photos and stories to the organisers.
Each woman can submit work to three sections, but only one work per section will be accepted. Contestants can write in Italian, Vietnamese or English with a maximum length of 1,000 words.
The works must be sent to firstname.lastname@example.org before August 20.
Contestants have been asked to give Italy-Viet Nam 2012 the rights to their work and to allow their publication on its website. Successful submissions will be displayed in an I Am Wonderful exhibit and other events organised by the embassy.
The works of the winners will also be shown together with De Vitis' work in an exhibition on Vietnamese Women's Day on October 20. The winners will strut down a catwalk showing dresses designed for them by Vietnamese designer Do Trinh Hoai Nam.
The contest I Am Wonderful is the first of the Italy-Viet Nam programme for 2012.
After a successful programme in 2011, the programme continues with a series of events designed to present aspects of Italian culture to the public, including music, fashion, design and cinema, according to Italian Ambassador Lorezo Angeloni.
"Italy-Viet Nam is based on the idea that cultural activities should not only promote the image of a country, but should also bring people together to improve cross-cultural knowledge," he said at a press conference held yesterday. — VNS