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VietNamNews

New type of art gallery in Ha Noi

Update: January, 18/2015 - 12:00

A new type of art gallery has started in Ha Noi.

It is a bit like those in the mountain villages and it is unlike other galleries in the city where artists show their work but not everybody gets to see it.

At the new gallery ordinary people who go shopping are able to see and buy the work of local artists.

Hanoi Art Market

The Ha Noi Art Market at Hang Da Galleria, the first of its kind in Viet Nam, displayed work by 70 artists in the city. About 65 works were sold.

Organiser Nguyen Hong Phuong was in the top eight finalists for the Danish Culture and Development Exchange Fund's Young Talent Prize in 2010. He talks with Culture Vulture about his plan to make the market an annual event.

What was the art market like?

Nguyen Hong Phuong

Actually, it looked like the markets held weekly by ethnic people in remote and mountainous areas. I took advantage of painting trips to mountainous provinces to visit these markets.

When we talk about art markets, we usually refer to models in developed countries. The Ha Noi Art Market reflects the spirit of a Vietnamese traditional market.

Simply, the Ha Noi Art Market was set up for ordinary customers. They had the chance to see and buy paintings, statues and handicrafts.

How did you get the idea to set up the market?

Art markets are popular in the world but not in Viet Nam. It is time to organise such markets for both Vietnamese artists and fine arts lovers.

I always wonder where a middle-class customer can buy an art product to decorate his house or present to his friends. It is very difficult to answer this question.

The art market meets the demand of our developing society as well as the individual demands of artists and their clients.

It is necessary to bring fine arts closer to the public. Fine arts products are not only for museums and luxurious galleries.

How did customers and artists benefit from the Ha Noi Art Market?

Both artists and art lovers benefited. The market was a place for art lovers of different ages to meet and talk with artists. The art lovers bought the original works with the artists' signatures. The artists had the chance to introduce their work directly to customers.

The art market helped change perceptions about art. Most young artists depend on galleries. This limits them and doesn't promote art development.

How did you get support from the 70 artists who attended the first market?

Actually, I want more artists to have the chance to join the market. I have had projects related to many young artists. They supported me when I introduced the project.

However, there were many difficulties when it came to the organisation. At the beginning, the young artists hesitated to bring their works to the public. They don't have the habit of popularising their art by themselves.

They are veteran and emerging artists of different ages, including 60-year-old Tran Binh and 22-year-old Le Tien Khanh..

Infrastructure preparation was also difficult. I want to thank Hang Da Galleria management board for allowing us to use the second and third floors at Hang Da Galleria for free.

What results do you expect from the Ha Noi Art Market?

I would like to help emerging artists and encourage them to utilise their creativity. I could not invite artists living in the south this time. I hope to organise the art market annually. — VNS

GLOSSARY

Actually, it looked like the markets held weekly by ethnic people in remote and mountainous areas

Ethnic people are those from a community who have the same race, religion, language and culture as one another that may be a bit different to most people in other communities around them.

 I took advantage of painting trips to mountainous provinces to visit these markets.

To take advantage of painting trips means to make the most use out of them to do certain things. In this case it was to visit the markets.

When we talk about art markets, we usually refer to models in developed countries. The Ha Noi Art Market reflects the spirit of a Vietnamese traditional market.

Models are formal ways of doing things – in this case, setting up art markets -- that many people, in different places, may copy. To refer to a model means to look at one for an answer on how to do something the proper way.

Developed countries are those that have highly educated people who are able to do any job; have good transport networks and where people can easily get what they need, whether they are in a city or in the country. They also do not need to send things they produce to factories in other countries but rather to factories within their own borders.

To reflect the spirit of a Vietnamese market means to give out the feeling of a traditional market.  

Simply, the Ha Noi Art Market was set up for ordinary customers.

A market's customers are the people who visit it to buy things on sale there.

I always wonder where a middle-class customer can buy an art product to decorate his house or present to his friends. It is very difficult to answer this question

Middle-class people are neither poor nor wealthy. They often have skills and either work for organisations or have their own businesses.

The art market meets the demand of our developing society as well as the individual demands of artists and their clients.

Clients are customers.

Both artists and art lovers benefited.

To benefit from something means to have it work in your favour.

The art lovers bought the original works with the artists' signatures.

Artists' means "belonging to the artists". The apostrophe (') is on the outside of the word because it is in the plural. If it were "belonging to one artist", it would be written "artist's signatures".

The art market helped change perceptions about art.

Perceptions about art are the ways in which art is understood.

This limits them and doesn't promote art development.

To promote art development means to say good things about it in the hope of art development becoming stronger.

At the beginning, the young artists hesitated to bring their works to the public.

If the young artists hesitated to bring their works to the public, they would have been shy about it and not done so very quickly.

They don't have the habit of popularising their art by themselves.

A habit is something someone may do time and time again and battle to give up doing.

They are veteran and emerging artists of different ages, including 60-year-old Tran Binh and 22-year-old Le Tien Khanh.

Veteran artists are experienced artists who know a lot about being an artist. Sometimes they are called "vets" for short.

Emerging artists are beginners who are showing signs of doing well in the future.

Infrastructure preparation was also difficult.

Infrastructure is made up of the physical things that are needed to make something work. In this case, it's the building that houses the market. Perhaps the road leading to the building and the electricity in the building also form part of the infrastructure.

I would like to help emerging artists and encourage them to utilise their creativity.

To utilise means to use.

Creativity means using your imagination or original ideas to create something.

I could not invite artists living in the south this time. I hope to organise the art market annually.

Annually means every year.

WORKSHEET

Find words that mean the following in the Word Search:

1.      A word that describes countries like the United States, Japan and the United Kingdom.

2.      The shortened version of a word used to describe people with lots of experience in something.

3.      A form of art one can see at the Ha Noi Market.

4.      An adjective that describes something that is of Viet Nam.

5.      An adjective that describes someone who is starting out and has hopes of doing well.

 

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© Duncan Guy/Learn the News/ Viet Nam News 2015












































 

 1. Developed; 2. Vets; 3. Statues; 4. Vietnamese; 5. Emerging.

 

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