HÀ NỘI – More than 60 per cent of people in the country use Vietnamese goods, information released at the Proud of Vietnamese Products 2016 programme, held in Hà Nội on Sunday, revealed.

In the two big cities, Hà Nội and HCM City, Vietnamese products account for 90 per cent of the market share in distribution channels.

The programme, which was launched by the Ministry of Industry and Trade in cities and provinces nationwide, concluded in the capital on Sunday. It was aimed at promoting locally produced goods and involved various business associations, supermarkets and shopping centres.

Speaking at the ceremony, Hoàng Quốc Vượng, deputy minister of industry and trade, said the programme has helped Vietnamese businesses promote their brand name and products, thus improving their competitiveness and helping them expand their market. “The programme has contributed to improve people’s awareness on the importance of the local market and Vietnamese goods,” he said.

The movement, “Vietnamese people prioritise Vietnamese products”, started in 2006 and has since built people’s trust in the quality of Vietnamese goods.

The event got a great response, especially in major cities such as Hà Nội, HCM City, Đà Nẵng, Hải Phòng and Cần Thơ.

Trương Thị Ngọc Anh, vice president of the Việt Nam Fatherland Front Central Committee, said the steering committee of the “Vietnamese give priority to using Vietnamese products” campaign aims to have all consumers and businesses know about the campaign by 2020. 

All centrally-run cities and provinces, ministries, agencies and organisations are also expected to set up their own media channels to promote Vietnamese goods, she said, adding that all the cities and provinces will set up permanent outlets for Vietnamese goods. -- VNS