|VTVCab Hyundai Home Shopping which begins on February 26 is another channel providing products direct to customers. — Photo coutersy of VTVCab
HA NOI (VNS) — The VTVCab Hyundai Home Shopping channel officially kicked off yesterday in Ha Noi.
The channel, which broadcasts 24 hours a day, is a joint venture of the local VTVCab, VTVBroadcom, and the South Korean Hyundai Home Shopping Network.
The TV home shopping channel showcases a wide range of products, including apparel, cosmetics, household electrical appliances consumer electronics, software and furniture.
Tran Nam Trung, the general director of VTVBroadcom, said the channel will focus exclusively on unique, useful and practical items for their customers.
He said Viet Nam's retail market shows strong development and the home shopping trend is spreading rapidly. The VTVCab Hyundai Home Shopping channel is expected to meet market demand and play a leading role in the country's development. — VNS