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VINECO to launch rice brand in time for 2016

Update: December, 22/2015 - 08:41
VINECO in co-operation with Trung An Company grow rice in Mekong Delta. – VNS Photo
HA NOI (VNS)  — VINECO will launch its brand of rice on December 26 in co-operation with Trung An Company.

VINECO, which is Vingroup's agriculture company, said the rice will be distributed exclusively on the group's Vinmart super markets and Vinmart+ convenience stores in the southern region from December 26, and in the rest of the country four days later.

VINECO said the rice is grown on 8,000 ha of land belonging to the Trung An company, one of the leading rice producers with a most advanced and modern processing system in the Cuu Long (Mekong) Delta. The entire cultivation process is under VINECO's production, which is tightly controlled under ISO 22000, HACCP and Global GAP, ensuring the maximum food safety and nutritional content.

During the launch, VINECO will supply the market with six types of rice meeting the demand of the global GAP. It expects to serve the local customers with organic rice products in 2016. — VNS

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