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Branding holds key to business success

Update: November, 23/2015 - 08:07

Workers are harvesting tea leaves at Tam Chau Tea Farm in Lam Dong Province. Many experts urged Vietnamese firms to build and manage brands for their products as the country will face fierce competitiveness from foreign products in the context of further international economic integration.— Photo thanhnien.com.vn

HA NOI (VNS) — Building a brand takes a big effort by enterprises, and enterprises need to invest to enhance product quality, said Nguyen Thi Anh Hong, deputy chairwoman of the Vietnam Tea Association at a seminar held in Ha Noi last Friday.

The Viet Nam Chamber of Commerce and Industry (VCCI) co-operated with the wildlife trade monitoring network (TRAFFIC), Vietnamese VP Bank and the British Council to hold the seminar titled "Innovative management and building enterprise image".

The seminar aimed at enhancing innovative businesses, accessing modern and sustainable management models.

The seminar also discussed building enterprise images through carrying out social responsibility, as well as increasing interaction and cooperation among the business community for the common benefit.

Branding is an important factor that helps firms maintain, expand and develop domestic and international markets, and increase trade.

Therefore, experts urged Vietnamese firms to build and manage brands for their products as the country will face fierce competitiveness from foreign products in the context of further international economic integration.

Nguyen Thi Thu Hang, VCCI general secretary, said Vietnamese firms are lacking of knowledge of brand building and resources to build a brand.

Building brands requires efforts not only of resources but also a management system of enterprises, Hang added.

She also advised firms need to protect and continue innovation after building their brands to create sustainable brands.

The seminar attracted about 200 delegates from enterprises, start-up funds and associations to respond to the Global Entrepreneurship Week from November 16-22 with over 160 countries participating. — VNS

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