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VN companies advised to work more on branding

Update: November, 04/2015 - 08:47

Vietnamese products exported to EU are mostly raw products with brands borrowed from other foreign companies. — Photo ndh

HA NOI (VNS) — Vietnamese enterprises should pay more attention to branding exported products in order to boost sales in the face of growing global trade integration, experts said.

The Viet Nam Chamber of Commerce and Industry (VCCI) yesterday cooperated with the British Embassy in Viet Nam organizing a seminar to share experiences on building brands from British enterprises.

The event aimed at supporting Vietnamese enterprises in boosting export and import activities, building brands and exporting commodities into the European market, including the UK.

Building a brand is one of the most important factors which will help Vietnamese enterprises to maintain, expand and develop its domestic and international markets, experts said at the event.

In the context of international economic integration, especially with the Trans-Pacific Partnership (TPP) negotiations completed, Vietnamese enterprises are having to face many challenges on competition, therefore, they should be innovative and creative in branding.

At the seminar, representatives from the UK shared experiences about building brands from the country's businesses.

Indeed, in the past, many Vietnamese products had not been successful when accessing the European market because of not ensuring the quality standards which European countries require, especially in food and agricultural products.

Vietnamese products exported to EU are mostly raw products with brands borrowed from other foreign companies.

Doan Duy Khuong, deputy chairman of VCCI, spoke highly of the multi-faceted cooperation relationship between Viet Nam and the UK in recent years, which contributed to boost trade exchange among the two countries' business communities.

Khuong recommended that in the context of a difficult economy and deeper and further economic integration, to enhance competitive capacity, Vietnamese enterprises should uphold their existing advantages to remain and boost production and trading.

In addition, the deputy chairman also recommended enterprises actively seek new ways of development, especially utilising opportunities brought by the global sustainable development trend. — VNS

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