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Agriculture restructuring aims for brand popularity abroad

Update: April, 06/2015 - 08:44
A report on the Government website also quoted the Deputy as saying the sector must invest more in science and technology to improve the quality of produce and products. — File Photo

HA NOI (VNS)  — Senior officials including Deputy Prime Minister Hoang Trung Hai last Friday called for a restructuring of the agricultural sector to redress supply-demand distortions and create branded products that are popular within and outside the country.

Meeting with officials of the Ministry of Industry and Trade (MOIT) and the Ministry of Agriculture and Rural Development (MARD), Hai asked them and other concerned agencies to co-operate with each other in expanding and developing markets for four major agricultural produce: rice, vegetables, livestock and seafood.

A report on the Government website also quoted the Deputy as saying the sector must invest more in science and technology to improve the quality of produce and products.

MARD's deputy minister Vu Van Tam said focusing on the four major product groups was part of a master plan to restructure the country's agriculture sector, which included more than 20 projects that would build and improve policies and mechanisms to boost the production of major agricultural crops and livestock.

"The agriculture sector is facing a dilemma as high-quality agricultural products are not reaching consumers who are unable to trust their origins.

"Supply and demand are being distorted by an army of middlemen. It is time the country restructured both its agriculture production model and the market."

Tam urged the MoIT to continue to look for markets for Vietnamese agricultural products, saying it was crucial to the sector's restructuring process.

Trade Ministry officials said that a project to review agricultural production and markets had been undertaken, and policies recommendations would be made based on the project's findings.

Deputy PM Hai said more and more businesses were investing in the country's agriculture sector, and this was an opportunity for it to restructure and modernise itself.

He said the sector's objective should be to establish branded products that are known for their high-quality in both domestic and international markets. — VNS

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