|Vinacafe Bien Hoa is named number one instant coffee manufacturer in Viet Nam with 41 per cent of market share. — Photo doisongphapluat.vn
HA NOI (VNS) — The Vinacafe Bien Hoa Joint Stock Company is the number one instant coffee manufacturer in Viet Nam, holding a 41 per cent market share, according to a survey by market research firm Nielsen Viet Nam.
The survey result is based on the quantity of instant coffee sold in 2014 in urban areas (including 36 cities) and rural areas via both traditional and modern distribution channels, excluding Co.opmart and the Metro supermarkets.
The company posted a growth rate of 30 per cent last year, while the average growth rate of the entire instant coffee market was pegged at 5 per cent.
It reported an after-tax profit of VND401 billion (US$19 million) last year, a year-on-year increase of 54 per cent and its total revenues topped VND3 trillion ($142 million). — VNS