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Vietnamese consumers preferring domestic confectionary to imported ones

Update: February, 16/2015 - 08:00
For this year's Tet, confectioner Kinh Do corporation produced around 5,000 tonnes of products, while the Huu Nghi corporation produced 13,000 tonnes of products to meet market demand. — Photo dantri.com.vn

HA NOI (VNS) — Vietnamese confectioners have gained the trust and love of local customers again during recent years, gradually controlling the market in spite of fierce competition from imported foreign confectionary.

Confectionary products imported from other countries, such as Denmark, France and New Zealand, which used to be a favourite among many local customers earlier, have now been replaced by local-made products.

Domestic products from prestigious confectioners, such as the Kinh Do, BiBica, Hai Ha and Huu Nghi corporations, now make up for a major portion of products on sale at many supermarkets and confectionary shops.

Nguyen Thanh Huong, a resident of Hai Ba Trung District, said she will also opt for domestic confectionary as gifts for relatives and friends during this Tet (Lunar New Year) festival.

"Their prices are cheaper than imported ones and the quality is also quite good. I particularly feel secure about the products' origin," she said.

Pham Minh Ha, the owner of a confectionary shop in Hoan Kiem District, said the consumption of domestic confectionary products this year had risen by 1.5 to 2 times in comparison with imported products.

Consumers are turning to buy local products because of their cheaper prices and clear origins, she stated.

"Domestic products' designs have also improved much more, making them more attractive to consumers," Ha pointed out.

The achievement is attributed to businesses' investment in technology renovation, development of strategic products, product design improvement and reasonable prices.

They have also applied international standards to produce safe and qualified products.

For this year's Tet, confectioner Kinh Do corporation produced around 5,000 tonnes of products, while the Huu Nghi corporation produced 13,000 tonnes of products to meet market demand.

The improvement in local products has also drawn notice from many supermarkets, which have started giving priority to local-made products.

The Director of the Co-op Mart Supermarket, Nguyen Tien Dung, said domestic confectionary often makes up for more than 90 per cent of the products on sale at the supermarket.

Local products have a similar design and quality as imported ones and they are also priced affordably, because of which they were chosen by many consumers, he said.

However, with the entry of more foreign brands into the market, such as Tous Le Jour, Paris Bagguette and Lottee, domestic businesses are facing fiercer competition, forcing them to continue renovating technology and focus on the development of key products to maintain a firm position in the market.— VNS

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