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Mercedes-Benz to invest $20m in Viet Nam

Update: January, 30/2015 - 08:21
The company plans to introduce 20 new cars to celebrate its 20th anniversary in Viet Nam, producing a minimum of three here. — VNS Photos

HCM CITY (VNS) —  Mercedes-Benz Viet Nam on Wednesday announced plans to invest over US$20 million this year in the country in production, distribution and other areas and to introduce 20 new variants.

The company plans to introduce 20 new cars to celebrate its 20th anniversary in Viet Nam, producing a minimum of three here.

On Wednesday it unveiled four new cars: GLA 250 4Matic, CLS 500 4Matic, Mercedes-AMG GT S, and Mercedes-Maybach S600. The Maybach will cost nearly VND9.7 billion (US$461,000).

The company has brought 47 models to the Vietnamese market in 2013-15.

"To satisfy the sophisticated and diverse demand of customers, we are introducing ever more top-of the-segment products," Dirk Adelmann, sales and marketing director of Mercedes-Benz Viet Nam, said.

In 2014 the company achieved a record year in Viet Nam selling 2,467 vehicles. With 43 per cent growth, Viet Nam also became its fastest growing market in Asia and the second fastest in the world.

Its market share in the luxury segment increased from 52 per cent to 54 per cent. — VNS

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