|The Global Trade Alliance has announced Viet Nam's Top Brands. Among the highlighted names are Vinamilk, Sasco, and Viettel. — Photo Techninasia
HCM CITY (VNS) — The Institute of Economic Research and the Global Trade Alliance-Global GTA (UK) announced Viet Nam's Top Brands 2014 at a ceremony held here last Saturday.
The brands came from big players such as Vinamilk, Sasco, Viettel and AIA, as well as SaigonBus, Haco and Merino.
Award recipients must ensure the application of international standard-quality management systems, the recognisability and popularity of their brands, and the credibility, trust and respect for the brand from society, as well as overall management capacity in the co-operation process and trade alliances. — VNS