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Vinamit honoured for growing niche in China

Update: January, 08/2014 - 13:37
Dried fruit producer, Vinamit JSC, has become the only Vietnamese representative to receive the China-ASEAN Business Council's award for successfully penetrating the Chinese market.— Photo nld
HA NOI (VNS) — Dried fruit producer, Vinamit JSC, has become the only Vietnamese representative to receive the China-ASEAN Business Council's award for successfully penetrating the Chinese market.

 

The award, which honours firms and entrepreneurs from ASEAN member countries for their outstanding performance in the Chinese market and contributions to economic development, environmental protection and social activities in the host country, was presented at a ceremony held in Beijing on January 7.

Vinamit's products, including dried jackfruit, banana, sweet potato, taro and mango, are sold in major supermarket chains and online marketing networks across China and becoming very popular with Chinese people.

Established in 1991, Vinamit, which is headquartered in the southern province of Binh Duong, posts an annual average growth rate of 30 percent-50 percent.

Sales in China make up 60 percent of the company's export turnover.

The company has set up distribution networks in many countries and territories worldwide such as China, Taiwan, Malaysia, Singapore, Hong Kong, Thailand, the Philippines, Japan and the United States, among others.

On this occasion, the council also presented awards to Chinese companies and businessmen who have successfully set foot in the ASEAN market.

Within the framework of the event, a trade promotion conference between Hunan province and Fangcheng Gang city of Guangxi province, and the ten-member ASEAN group was held to introduce the Chinese localities' economic potential for cooperation.

ASEAN is now Hunan's third largest trade partner and second largest importer. Presently, 337 Hunan businesses are operating in ASEAN member countries with a total investment of 1.4 billion USD.

According to Jiang Xiuqian, Fangcheng Gang's vice mayor, China will focus on developing border areas in the next three decades.

To this end, the Chinese Government has issued a range of preferential policies to create more opportunities for connection between China and ASEAN countries.

Entering the "diamond decade", ASEAN and China have set a target of bringing their trade to 1 trillion USD in 2020.—VNA/VNS

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