|Viet Nam will host for the first time the 28th Asian Advertising Congress (AdAsia 2013) at the National Convention Centre in Ha Noi on November 11-14..— Photo.behance
HCM CITY (VNS)— Viet Nam will host for the first time the 28th Asian Advertising Congress (AdAsia 2013) at the National Convention Centre in Ha Noi on November 11-14.
With its focus on "Re-engineer Advertising," AdAsia 2013 will be a great opportunity to promote Viet Nam's image and expand co-operation in trade, investment and tourism with Asian countries and the world, Dinh Quang Ngu, president of the Viet Nam Advertising Association (VAA), said at a recent media briefing in HCM City.
In 2009, two years after it joined the Asian Federation of Advertising Association (AFAA) as a member, Viet Nam Advertising Association won the bid to host AdAsia 2013 in Viet Nam, Ngu said.
More than 1,000 delegates from AFAA member countries and territories, world leading media and advertising corporations and representatives of trade promotion chambers from Asia and the world are expected to participate in the event, which is organised every two years in member countries.
AdAsia 2013, with a budget of US$2 million, will attract more than 20 world renowned speakers including famous author David Allen Aaker; Don Peppers, founding partner of Peppers & Rogers Group; Edward Pank, managing director of Warc Asia; Nigel Hollis, vice executive president and chief global analysis of Millward Brown; and Rose Tsou, Yahoo's senior vice president, Asia-Pacific. — VNS