DA NANG (VNS)– A national campaign is underway to find an "ambassador" to promote the Viet Nam coffee brand around the world.
The campaign will take in HCM City, Buon Ma Thuot, Da Nang and Ha Noi.
The aim is to find 25 creative experts to join the selection process at the Buon Ma Thuot Coffee Festival in the Tay Nguyen (Central Highlands) province of Dak Lak on March 6-12.
The final round will be in Buon Ma Thuot City on March 10. The winner will walk away with a cash prize VND100 million (US$4,700). – VNS